So far, traffic increased 780% and new users increased 625%. We also saw a 3% decrease in bounce rate and a 670% increase in page views.
Improving Integrations and Overall UX
SOWT is a podcasting platform that produces and distributes high-quality audio programs in the Arabic language.
SOWT wanted a refresh for their outdated website design while improving on many aspects including SEO, an unresponsive player, UX, and integration issues. It was also important for the new site to include an improved backend to help their team manage and edit the website’s content smoothly.
They were looking to Vardot as a partner to help achieve that.