After aligning their KPIs and technical requirements - we agreed that removing silos between their technical and non-technical team members was critical to achieving a seamless content publishing experience.
A Dynamic and Engaging Digital Media Experience for Al Araby TV
Ideal content structure, and streamlined workflows that enable a swift, more flexible user experience.
Headquartered in London, UK; Al Araby TV is a public television channel that provides news, political, social, cultural, and entertainment programs to its predominantly Arab-speaking audience around the world. They have offices and branches located in capitals across the Western and Arab world.
As of 2020, Al Araby TV's website was a standard website expected of a public TV channel - providing program scheduling and content was limited to the latest updates regarding its own programs.
Determined to stay at the forefront of digital experience best practices; Al Araby TV made the strategic decision to accelerate its digitization efforts and revamp its entire digital presence using Drupal.
Late 2020, Al Araby TV approached Vardot to transform their legacy website into a full-fledged Drupal 8 digital news and media experience for their audience.