Highly accessible and personalized experiences, catering to the unique needs of various audiences.
The International Association for the Study of Lung Cancer (IASLC) is the only global network dedicated to the study and eradication of lung cancer and other thoracic malignancies. Since its founding in 1974, the association’s membership has grown to more than 8,000 lung and thoracic cancer specialists from all disciplines and more than 100 countries.
The IASLC website is a valuable resource but required a revamp in a bid to raise the standards of accessibility, user experience, and content management.
They partnered with Vardot to rebuild their website into a Drupal 8 digital experience and platform powered by Varbase.
The value and Impact of IASLC are not showcased from the main site. The relevant content that each targeted audience needed wasn't strategically presented.
The stakeholders' priority was to showcase the true value of the work done by the IASLC and to present their value in the form of the various journals, research, studies, events, and conferences they offer to their existing and newer members.
Various departments and teams were responsible for content creation across IASLC's digital properties.
This approach led to relevant content not being linked with each other across websites.
The IASLC needed to become an interconnected network consisting of various domains and portals - regardless of the format of the content being published (i.e.) ebook, image, article, video, and any other relevant digital asset uploaded to the site.
Their legacy CMS - Microsoft powered DNN - wasn't the easiest backend to use for the non-technical staff responsible for content publishing on the site and for a small core team that can be a laborious task.
Almost every page on the website suffered from at least 50 SEO errors due to a lack of maintenance.
The IASLC website needed to implement an SEO friendly content structure supported by on-site SEO best practices including the ability to search for content across all their microsites - a feature that wasn't available in their legacy website or CMS.
The website structure and navigation of the legacy IASLC website were not intuitive and as such, we had to address the glaring issue from the beginning.
Our UI/UX and digital marketing teams researched best practices and specific user journeys relevant to the target audience of the IASLC.
We used our findings to recommend the best approach towards restructuring the new IASLC Drupal website.
We started by proposing a clear and logical sitemap.
Retaining visitors was a challenge due to the lack of engaging content and the latest relevant UX features.
The homepage in particular needed to draw traffic to IASLC's most valuable features such as the Virtual Library, resources, and membership directory.
This meant that our UI/UX team needed to revamp the static design and transform the homepage and all key webpages into engaging dynamic landing pages to maximize conversion and engagement rates.
IASLC needed to upgrade their CMS and launch their new website quickly. That is why Varbase was an ideal CMS that fit their requirements.
The fact that Varbase (a Drupal 8/9 Distribution and CMS) was packed with 100+ essential modules and UX features meant that development hours were diminished by at least 200 hours.
Webpages and content published in compliance with accessibility best practices. The new IASLC website launched with a 90% accessibility score from IBM and Google.
Relevant resources available for purchase and content from IASLC's other digital platforms can be seamlessly auto-published on the IASLC website through data feeds.
The various team members involved in content creation enjoy a more seamless publishing process thanks to the content moderation feature built-in Varbase.
Vardot successfully and securely migrated 1,500+ digital assets and node pages from both WordPress and Microsoft Dot Net Nuke (DNN).
Maintaining the integrity of data being migrated successfully cannot be accomplished without a careful plan of data categorization and due diligence throughout the process to ensure that every content type and the digital asset is where it should be.
The simple transformation of their legacy menu and navigation to a user-centric structured menu provided the following benefits:
We also revamped outdated design concepts and features to present IASLC as a dynamic and content-rich digital experience.
"A dramatic improvement over the pre-existing site. After the unveiling to specific committees, an outpouring of positive feedback was received."
Joy Curzio, President of Curzio Communications
The IASLC is a digital community of members and as such, it is expected to grow and scale.
IASLC's non-technical team now has the ability to use the Layout Builder feature built-in Varbase to easily create or personalize mobile-first web pages should the need to create custom user journeys in the future.
Content creators and publishers at the IASLC can now upload content that is optimized for search engines thanks to the on-site SEO performance-boosting features built-in Varbase CMS.
The new Drupal 8/9 CMS and our team eliminated 99% of the on-site SEO errors; such as 4xx and schema.org-related errors that negatively impacted the IASLC's search engine performance and ranking.
The IASLC website is meant to be a digital community and is not expected to be static. The community will continue to evolve in features, grow in size, and will require ongoing support.
Being built on Varbase - the new Drupal 8 IASLC website will gain the following strategic advantages:
Having the new IASLC website being built on Varbase means that the IASLC now have the foundation needed to pursue their long-term digital objectives.
The IASLC will no longer need extensive rebuilds or a full-scale project to build microsites for their conferences and events thanks to the multisite functionality in Varbase and powered by Drupal.
All future microsites can be built in a fraction of the time required while sharing all the branded IASLC UX components that can be found in their existing Varbase CMS.
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