Established in 1972, the American Community School of Abu Dhabi (ACS) is an independent, non-profit college-prep school with students from 80 different nationalities attending grades K through 12. A recognized leader in international education, the ACS provides an American-based program that prepares students for global citizenship. With an expanded, world-class school complex opening in 2023, the ACS needed a more dynamic and user-friendly web presence to engage their growing community.
The legacy ACS website was visually unappealing, poorly structured from a content point of view, and had a difficult-to-manage CMS. These factors combined to make the site confusing for users and time-consuming for administrators to upload or edit content. In addition, the site was slow to load and had no SEO optimization, which negatively impacted their ranking.
Vardot was chosen to build a new website aligned with ACS's key strategic goals of increased engagement and improved communication of their mission and programs. Partnering with the ACS project team, Vardot rebuilt the website from scratch and made improvements in a range of key areas.