UNHCR, The UN Refugee Agency's Global Donations Platform

Advanced Campaign Creation Using Drupal Commerce and Layout Builder

People displaced by crises often need aid fast. UNHCR needed an intuitive admin UX that allowed different departments to manage, create, and edit campaigns in a very quick format, especially in times of crisis. Vardot solved this by implementing a suite of solutions to streamline the campaign creation workflow for the UNHCR team.

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Since every campaign is unique, Vardot developed an easy-to-use system that gave editors amazing flexibility when creating campaigns. On the most basic level, editors were able to customize form field options by specifying which fields to include and whether they were required or not. They can also further customize the campaign by specifying the possible donation types (monthly, one-off, or both) in addition to their minimum amounts, currency options, and a fee amount, if available. Users also had the ability to add different media configurations to different campaigns.

Since the UNHCR team uses Salesforce, all data on the donations platform had to be synced with information on the team’s Salesforce account. For every campaign, Vardot developed a campaign ID field that directly integrates with Salesforce to sync campaign information across the two platforms, providing the UNHCR team with up-to-date data constantly.

The customizability does not stop there. Although there are existing thank you messages associated with each of the market’s campaigns by default, users had the ability to override this feature to define custom thank you messages on a market level or campaign level.

After all campaign information is set up, users would choose which page layout they wanted to use from a drop-down list of predefined layouts developed for the most common applications that the team might encounter. If, however, users needed a more customized design, they had the ability to edit the existing layout using Varbase’s powerful Layout Builder. Users have the ability to rearrange elements, edit available blocks, and add new blocks. Some block types include image blocks, text blocks, HTML code blocks, and much more.

Finally, once a user spends enough time creating a campaign, they can just clone it and create a new campaign with all the previous edits. This decreases the time required from editors to build multiple campaigns drastically. And all of this is possible without the requirement of any technical expertise. Bypassing the need for technical support meant that the core team could build, design, and publish evergreen and crisis campaigns, in less than 30 minutes!

This was paired with highly customizable user permissions, allowing different departments to manage only the campaigns based on their regions, languages, and currencies.

Donations and Campaign Pages

• Ability for the backend user to select whether to display various combinations of one-time or recurring
• Full flexibility and power of campaign configuration including capture forms, donation amounts, currencies, donation types
• Full flexibility and power of campaign appearance using intuitive easy to use drag-n-drop editor
• Predefined layouts for campaign
• Ability to override default campaign settings inherited from a market such as form fields, wording, pricing, thank you pages/emails, and metadata

Redirect Engine

• Ability to create and manage a list of URL redirects for each campaign/form
• Ability to manage a default, evergreen redirect list for all markets that can easily be added to any new page
• Allow markets to directly add their own URLs to default redirect list
• Allow markets to directly add their own URLs to specific page redirect list

Payment Gateways and Payment Processors

Integration with multiple Payment Gateways and Payment Processors and at a country or market level.

DRUPAL COMMERCE

Multilingual and Multiregional

• Multiple languages per market
• IP-detection with redirects configuration
• Multi-currency support for each country/market
• Easy translation workflow

SEO

• SEO-optimised URL structure, clear and concise if visible to the customer
• Support for canonical tags if appropriate
• Structured data (schema.org) support
• XML Sitemap for campaign support with hreflang geotargeting suggestions

Digital Strategy

Integrations

• Google Tag Manager, Google Analytics, and Google Analytics Enhanced Ecommerce integration
• Salesforce's integration and potentially other CRMs

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