On-Site SEO Strategies Delivered by Vardot - Leaders in Cutting-Edge SEO Expertise
Vardot Enterprise Web Solutions hosted a free public forum, presenting best practices in optimizing your website to ensure successful Search Engine Optimization
AMMAN, JORDAN, February 22, 2018
It is widely accepted that to reach your audience in business today, it is important to have a well planned digital presence. Having your website discoverable by your customers is an integral part of that plan, and Vardot has the solution for that visibility.
Led by Vardot’s CEO, Mohammed Razem, hundreds of attendees were presented with an in-depth view of the cutting-edge technologies and techniques that Vardot employs while delivering skilled SEO to customers on a global scale. Professionals in digital marketing, web development, advertising, and other specialized areas were offered this insight into how higher search engine rankings can be achieved.
What is SEO
Razem began the discussion with a background of Search Engine Optimization, speaking to what SEO is and why it is important. SEO can be used as a tool for increased conversion rates, multiplying customer base and audience to the message of a website.
By implementing on-site SEO from early in the design phases, Vardot has seen measurable success and fine-tuned the process of optimizing websites for higher traffic and increased results. It was noted that beginning to think of SEO early in the process, and frequently planning and directing that thought process, successful website optimization can become second nature.
The Components of SEO - Technology and Content
Vardot’s history with refining the optimization of websites has seen marked results with a technical approach. Razem covered the benefits of proper architecture and the semantics of intelligent code and the impact on SEO. This can be seen in HTML, XML sitemaps, URLs, and many other achievable practices when developing or modifying a website.
Vardot’s technical SEO tips laid out a detailed plan that should be implemented into any website development project that plans to obtain an audience online. It was pointed out that quality of technical delivery in SEO is key, as this approach is built upon automated systems evaluating your website’s code and any misalignments will result in your site not being found or disregarded unintentionally.
On the other side of the coin is the equally important component, content, that is written with an SEO mindset. SEO-driven content is easy to monitor, and reporting based on content can help you refine your site and check for results. An easy approach that was shared in the presentation was the maintenance of any existing content. It is a good practice to schedule internal checks against any legacy content to ensure it still matches the latest successful techniques for the current SEO strategies.
From there, Razem covered the importance of frequent and well-written blog posts and the impact they can have on website optimization. Additional non-technical strategies covered for SEO also included sharing webinars, white-papers, and social media strategies for driving traffic.
Continued SEO Excellence via Real-Time Data
Taking intentional action in your SEO activities is important, but won’t go far without data to confirm your assumptions and approaches. Vardot covered the value in scheduling audits of your SEO actions, and continuously monitoring your results. Razem’s presentation covered how to utilize a suite of tools for conducting SEO audits and monitoring the analytics behind your web traffic.
Vardot’s presentation on how to intertwine Search Engine Optimization into your website development process was filled with tips and techniques that will add value in any industry across the web. The process should be methodical, and follow a data-driven approach using a variety of technical and non-technical skill-sets that will work together to drive results.
Vardot’s CEO, Mohammed Razem, also shared that Vardot’s own CMS, Varbase, starts the website off with an advantage as the technology-based components are all already addressed when the project starts. This allows the organization and contributors to focus on creating great SEO content and get straight to monitoring traffic and modifying the approach to receive the best results.
About Vardot
Vardot is a leading Drupal solution provider headquartered in Amman, Jordan with regional offices in Cairo, Egypt, and Santa Clara, CA. Vardot's enterprise Drupal solutions have been successfully deployed across a wide range of industry sectors with satisfied customers including Georgetown University, Al Jazeera, Makarem Hotels, the Jordan Museum, HRH Crown Prince Al Hussein bin Abdullah II of Jordan, and the United Nations.
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