Dr. Serkan Aygin Clinic is a famous hair transplantation center located in Istanbul, Turkey. The new website of the clinic was built by Vardot using Drupal 8.
Description of the Project
The Clinic's request was to develop a website that will help them to increase the number of visitors and sales. It had to be available in several languages, as well as to give to editors the flexibility in building landing pages for marketing campaigns.
We at Vardot made sure that the new site contains all the instruments for improving its visibility and enhancing the organic traffic. The team not only designed and developed a modern interface but also created a flexible framework that will help our client to achieve an effective ROI. Every page of the site is responsive, editor-friendly and can be easily A/B-tested. Vardot also translated the content of the website to Arabic. It will allow Dr. Serkan Aygin Hair Clinic to enter the GULF market and rapidly grow their business in the Middle East.
The outcome of the project
In February of 2017, Vardot completed and delivered the multilingual SEO-friendly website for the Dr. Serkan Aygin Clinic on Varbase, an optimized Drupal 8 distribution. The newly minted website fully supports English, Arabic, and Turkish. The resounding success of the new website was measured quantitatively using objectively verifiable web metrics. The new website experienced an 800% increase in organic traffic after the launch. Data analysis further showed that site visitors stayed longer and were more engaged in the new website than the old one. More specifically, the bounce rate dropped from 70% to 26%, and the pages viewed per session increased over 200% from 1.2 to 3.7. Overall, the relaunching of the Dr. Serkan Aygin Clinic website drove the mandated business growth via an engaging multilingual web presence.
If you want to learn more about this project, feel free to read the detailed case study in Vardot portfolio.