The requirements to meet the project’s goal of significantly improving the user experience were:
- A CMS with which administrators and content authors could easily utilize when creating and managing content.
- A CMS that allowed for field offices to log on to a restricted access account and draft content.
- Roles and permissions that allowed for content entry and content moderation.
- Responsive design in order to be compatible with various screen sizes, specifically those of tablets and mobile devices.
- Hosting the website on a new server with the capacity to handle at least 1,000-page requests per hour.
- Improving website security in order to maintain user and donor trust.
- Multilingual components: The website needed to allow for content to be published in both Arabic and English and permit users to switch between English and Arabic versions of the same article or page.
- Microsites: The website needed two microsites with identical layouts but individual branding, one for Arab donors, and one for vocational training centers; in addition to this, the infrastructure needed to be in place for the addition of future microsites.
In September 2013, Vardot delivered UNRWA a fully scalable website built on Drupal 7 with SEO enhancements in place to increase search-indexing and search engine visibility.
Shortly after its launch, UNRWA’s new website was immediately put to the test, as the 2014 Israel-Gaza Conflict resulted in unprecedented numbers of visitors seeking out the agency online. From May to September of 2014, UNRWA experienced an uptick of nearly 60% in website traffic per month. Additionally, UNRWA’s website experienced a 50% increase in donations—before launching, donations amounted to roughly 5% of all website traffic, and that number rose to 10%.
The multilingual website was constructed expressly to meet increased traffic in times of emergency and the possibility of an overload of donations.
The website currently ranks in the top 1,500 in Jordan and in the top 600 in the Palestinian Territories, meaning UNRWA’s redesigned website is reaching its desired beneficiary audience.
And to this day, UNRWA continues to work with Vardot to ensure that its performance never lags and that it is always cutting-edge.