Design, UI, and UX
Vardot redesigned the new Time Center website from scratch, taking advantage of the newest features and improvements offered by Drupal 8. Today's consumers are increasingly attached to their mobile devices such as tablets and smartphones. To ensure that mobile web users would have a great user experience, the development of the site adopted the mobile-first approach. With this approach, the user interface was first designed for mobile devices which typically have smaller screen sizes and lower resolutions and later enhanced with additional features and contents for the larger desktop devices.
The CMS Foundation
The new Time Center website was developed on Varbase, a custom optimized the distribution of the Drupal 8 platform which embodies Vardot's years of Drupal development experience and expertise. The use of Varbase as the starting point for the development project allowed the implementation to focus on Time Center-specific customization instead of features that were already provided out-of-the-box by Varbase. The net results for using Varbase included reduced development cost and a shorter time to completion.
A major risk in any website migration project is that the search rankings of the web pages may suffer post-migration. This is true even for a website that is being migrated from one Drupal version to a newer one. Vardot applied industry best practices and tools to preserve and improve the new site's SEO ranking, thereby protecting Time Center's prior investment in organic web traffic to its legacy website. Specifically, all URLs from the legacy site were imported into Drupal 8. Proper redirects were also implemented so that any incoming requests using the old URLs would be redirected to the corresponding pages on the new website. In addition, SEO tools were implemented, including meta tags, markups, and XML sitemaps.
Vardot successfully migrated the Time Center legacy website to the newly minted Drupal 8 website in 2017. The new website, adorned with rich product images and videos, fully expressed the luxurious lifestyle vibes of Time Center as a leading high-end watch retailer. Not only did it pass the 'eye-test', but the new Time Center website also succeeded in bringing in more visitors. Quantitatively, web analytics for the website showed that page views increased by six times since its launch. Overall, the redesigned website delivered an expanded reach by Time Center into its target customer base.