https://www.vardot.com/en/blog/rss.xml en Drupal 8.6 Released - 5 New Desired Features https://www.vardot.com/blog/drupal-86-released-5-new-desired-features <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/mohammed-j-razem"><img src="/sites/default/files/styles/24x24/public/people_8226_21_1460385823.jpg?h=0f7f0e7d&amp;itok=TdnbyzMr" width="24" height="24" alt="Thumbnail" title="people_8226_21_1460385823.jpg" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/mohammed-j-razem" hreflang="en">Mohammed J. Razem</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">September 6, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-09/drupal_8.6_released.png?itok=bLojL2AH 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-09/drupal_8.6_released.png?itok=SFfqxW9y 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-09/drupal_8.6_released.png?itok=bLojL2AH" alt="5 New Features in Drupal 8.6" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><a href="https://www.drupal.org/project/drupal/releases/8.6.0">Drupal 8.6</a> was released yesterday and is being touted as the most significant update to Drupal 8 so far.  Browsing <a href="https://www.drupal.org/about/strategic-initiatives">initiatives</a> being undertaken by the Drupal community always gave an indicator towards the direction and future of Drupal. It’s easy to understand why the ever-growing community of Drupal users were eagerly anticipating this latest version which promises to focus on enhancing the user experience as a priority.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">So, beyond the usual fixes and improvements typical of any update; Vardot decided to highlight the new features and capabilities included in the latest release.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">1. Media Editing and Management</h3> <p dir="ltr">A new media library has now become a core feature of Drupal 8.6. This upgrade significantly enhances the experience of content publishers and content marketing teams’ performance in particular.</p> <p dir="ltr">As an integrated feature of Drupal 8.6; the new media library can be customized based on your needs as a content editor and publisher. Upgrading your CMS to the latest update will enable you as a content marketer to easily edit, publish and manage your content:</p> <ul><li dir="ltr"> <p dir="ltr"><strong>High efficiency</strong> – The mundane task of re-uploading existing media content is a thing of the past now as all media content can be saved and browsed in the new media library available in Drupal 8.6.</p> </li> <li dir="ltr"> <p dir="ltr"><strong>Embedding made easy</strong> – the latest Drupal version features built-in stable support for embedding remote media. In particular; YouTube and Vimeo video content.</p> </li> </ul><div class="embedded-entity"><div class="media media-image view-mode-large"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture><!--[if IE 9]><video style="display: none;"><![endif]--><source srcset="/sites/default/files/styles/d8/public/2018-09/media-library_0.png?itok=I_huMUhj 1x" media="all and (max-width: 767px)" type="image/png"></source><source srcset="/sites/default/files/styles/d10/public/2018-09/media-library_0.png?itok=oeh1cs1N 1x" media="all and (min-width: 768px)" type="image/png"></source><source srcset="/sites/default/files/styles/d12/public/2018-09/media-library_0.png?itok=CnngDujx 1x" media="all and (min-width: 992px)" type="image/png"></source><!--[if IE 9]></video><![endif]--><img src="/sites/default/files/styles/d8/public/2018-09/media-library_0.png?itok=I_huMUhj" alt="Drupal 8.6 Media Library" typeof="foaf:Image" class="img-responsive" /></picture></div> </div> </div> <p dir="ltr"> </p> <p dir="ltr"> </p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">2. Workspaces</h3> <p dir="ltr">Since the Workflow module has become stable back in version 8.4; staging of multiple content changes at the same time (Workspaces) has been one of the Drupal community’s most requested improvements.</p> <p dir="ltr">This has been duly delivered as an experimental Workspaces module in Drupal 8.6. A simple and intuitive user interface enables users to define workspaces, deploy multiple content items between them in a smooth manner.</p> <p dir="ltr">The Workspaces module is steadily evolving but even at this experimental stage; it will prove to be a major upgrade especially for website who prefer or need to publish various changes at once.</p> <p dir="ltr"> </p> <p> </p> <h3 dir="ltr">3. Layout Builder</h3> <p dir="ltr">A much-anticipated tool that enhances the site-building experience and authoring capabilities.</p> <p dir="ltr">Provide a drag and drop interface for creating layouts, which can apply both to overall site sections, as well as overridden on individual landing pages.</p> <p dir="ltr">Web pages can be more dynamic, personalized and purpose-driven now that site builders can take advantage of the Layout Builder module in Drupal 8.6. The flexibility that users are provided to create unique layouts for unique content formats is an exciting feature which will undoubtedly continue to develop and become a stable key feature of the updates to come.</p> <p dir="ltr">If you still need help enabling the layout features, <a href="https://www.ostraining.com/blog/drupal/86/?utm_source=The+Weekly+Drop&amp;utm_medium=email&amp;utm_campaign=The_Weekly_Drop_Issue_354_08_30_2018">OS Training made a clear and simple guide</a>.</p> <p dir="ltr"> </p> <p> </p> <h3 dir="ltr">4. Meeting Evaluators Needs</h3> <p dir="ltr">Drupal has introduced a smoother installation out-of-the-box experience in the form of a demo profile dubbed ‘Umami Food Magazine’ which showcases the most powerful capabilities of Drupal and an overview of a variety of sample views and field types.</p> <p dir="ltr">Recognizing the importance of a <a href="https://dri.es/three-ways-we-can-improve-drupal-evaluator-experience">positive evaluator experience</a>; <a href="http://www.acquia.com">Acquia</a> CTO Dries Buytaert has <a href="https://dri.es/drupal-8-6-0-released">outlined</a> the Drupal 8.6 installation process in response to challenges that faced evaluators of early Drupal version experiences.</p> <p dir="ltr">Importantly, the latest update includes major improvements to the download experience and documentation. Users can now download and install fully functional Drupal demo applications in under 2 minutes, whilst new users in particular can benefit from the revamped documentation found on <a href="https://www.drupal.org">Drupal.org</a>.</p> <div class="embedded-entity"><div class="media media-image view-mode-large"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture><!--[if IE 9]><video style="display: none;"><![endif]--><source srcset="/sites/default/files/styles/d8/public/2018-09/umami-profile.png?itok=ks-JlfB4 1x" media="all and (max-width: 767px)" type="image/png"></source><source srcset="/sites/default/files/styles/d10/public/2018-09/umami-profile.png?itok=n1XWfbfV 1x" media="all and (min-width: 768px)" type="image/png"></source><source srcset="/sites/default/files/styles/d12/public/2018-09/umami-profile.png?itok=Nz5hmveB 1x" media="all and (min-width: 992px)" type="image/png"></source><!--[if IE 9]></video><![endif]--><img src="/sites/default/files/styles/d8/public/2018-09/umami-profile.png?itok=ks-JlfB4" alt="Drupal 8.6 demo profile - Umami food magazine" typeof="foaf:Image" class="img-responsive" /></picture></div> </div> </div> <p dir="ltr"> </p> <p> </p> <h3 dir="ltr">5. Migration</h3> <p dir="ltr">According to the <a href="https://www.drupal.org/about/in-the-news/drupal-860-release-provides-the-most-significant-update-to-drupal-8-yet">official release announcement</a>; migrating your website from Drupal 6 and 7 to Drupal 8 has never been easier as almost all migration modules are stable.</p> <p dir="ltr">Drupal Association’s Marketing Communications Manager writes: “Drupal 8.6 sees both Migrate Drupal (migrations from previous major Drupal versions) as well as Migrate Drupal UI (upgrade user interface) modules provide a solution to update older sites. This means that if you have a monolingual Drupal 6 or 7 site, you can now use a supported and built-in user interface to migrate your site to Drupal 8. Multilingual migrations are still experimental and now wrapped in the Migrate Drupal Multilingual module.”</p> <p dir="ltr">This update has been anticipated by content editors and developers alike and we are sure that Drupal 8.6 will afford users and the community as a whole to pursue opportunities to innovate and improve upon the great advances made so far.</p> <p dir="ltr">Did the latest update address your priority issues? If not, what are they?</p> <p dir="ltr">Let us know what you think of the new update.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=Drupal%208.6%20Released%20-%205%20New%20Desired%20Features&amp;1=https%3A//www.vardot.com/blog/drupal-86-released-5-new-desired-features&amp;2=node/1413" token="YU6uTv4fOCPRq5cu06UMGiGKMPi7zdhJf63yETUz8f0"></drupal-render-placeholder></div> </div> Thu, 06 Sep 2018 15:33:54 +0000 Mohammed J. Razem 1413 at https://www.vardot.com How to Rank #1 on Google Using Drupal CMS? https://www.vardot.com/en/blog/how-rank-1-google-using-drupal-cms <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">August 9, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-08/61_1.png?itok=WqsFOF0c 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-08/61_1.png?itok=_4Y2CyBQ 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-08/61_1.png?itok=WqsFOF0c" alt="How to Rank #1 on Google Using Drupal CMS? | Vardot " typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>SEO (Search Engine Optimization) is a hot topic when it comes to the discussion of online marketing. In today’s Internet climate, most people usually find websites by typing in a few keywords into their search engine of choice, like Google. Folks trust Google to present only the most relevant sites to their search queries, so it’s only natural the first couple of sites that get thrown up are the ones that get the most clicks and visitors.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">As a consequence, those top page rankings are viewed as a prime real estate by those who want to boost traffic to their websites. After all, hardly anyone would bother checking the sixteenth results page when searching for a word or phrase. This is where SEO comes in.</p> <p dir="ltr"> </p> <h3 dir="ltr">What Is SEO? </h3> <img alt="What is SEO | Vardot " data-entity-type="file" data-entity-uuid="a87d4a4b-2928-4d24-af60-d1a27ee7e62c" src="/sites/default/files/inline-images/bottle-brand-chrome-67112.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">SEO is the practice of optimizing a website to rank high among search engines. It’s a set of rules for organizing, populating, and presenting your website in such a way that improves its search rankings and puts businesses in a better position to earn.</p> <p dir="ltr">Perhaps intentionally, having a well-optimized website not only makes search engines happy, it also makes visitors happy. Well-optimized websites are fast and easy to navigate, leaving your visitors with a positive impression and making them want to stick around your site a little more.</p> <p dir="ltr">If you want to drive all that traffic to your website, it’s important to have the basics of SEO down pat, and have a grasp on what good and bad SEO practices are. It’s also important to have a good engine underneath the hood of your website, and Drupal just might be the CMS for you if that’s the case.</p> <p dir="ltr">At its core, Drupal was built with SEO in mind. It has the power, flexibility, and tools needed to optimize every facet of your website for search engines, and in its huge kit of modules, there are quite a few that are dedicated to giving you an easier time when it comes to improving the optimization of your website. You really can’t go wrong with Drupal if you have your web page's search ranking in mind, and here are just a couple of things you can do with Drupal to improve your SEO and shoot to the top of Google search results.</p> <p dir="ltr"> </p> <h3 dir="ltr">Implementing Metatags</h3> <img alt="Meta tags | Vardot" data-entity-type="file" data-entity-uuid="e2900a09-91bc-41d7-ba04-5b123aa59831" src="/sites/default/files/inline-images/business-code-coding-270360.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Meta tags are bits of text that are integral when it comes to improving your website’s search ranking, because, in a way, it tells search engines what the content is on each page on your website. This could be the titles of your pages to the little descriptions you see underneath the website links on a Google results page. You and your search engine need these bits of information to properly present and index your site on the search results page.</p> <p dir="ltr">Usually, you can leave it up to your search engine to generate your page’s metadata for you, but by using the Drupal Metatag module, you can customize the metadata yourself. Set your own information such as page titles and descriptions to more properly and correctly present your site to your search engine and the online world.</p> <p dir="ltr"> </p> <h3 dir="ltr"><b>Cleaning up Your URLs</b></h3> <img alt="SEO URLs | Vardot " data-entity-type="file" data-entity-uuid="fd446733-1268-4aae-a343-1ca91748dc6b" src="/sites/default/files/inline-images/barrier-chain-chain-link-fence-951408.jpg" class="align-center" /><p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr">Having bad, messy-looking links is a <a href="https://moz.com/learn/seo/url">no-no when it comes to SEO.</a> You want links that are easy to read and not just a jumble of letters and numbers so that they look more attractive to prospective visitors and to your search engine, who may be looking at your URL for keywords when it determines your site’s ranking.</p> <p dir="ltr">Many web developers never realize the implications of messy URLs and leave their link syntax as-is, but going through each and every page on your website and manually setting the URLs isn’t an attractive option either. Luckily, Drupal generates clean URLs <a href="https://www.drupal.org/docs/8/clean-urls-in-drupal-8">by default,</a> improving the readability of your links and making things a bit easier on you.</p> <p dir="ltr">If you want your links to be better and even more easy on the eyes, popular Drupal module Pathauto is a configurable system that automatically creates clean and extremely readable links that are perfect for your site’s optimization.</p> <p dir="ltr">Another thing to keep in mind is making sure that your links actually go somewhere. Nothing sours the user experience more than clicking a link and being presented with a 404 page, and this in turn negatively affects your search rankings.</p> <p dir="ltr">You can avoid this from happening by using the Redirect module. If you happened to have changed the page’s URL after Google indexed it, or moved the content to a different URL, this module allows you to make 301 redirects from that old link to the new one, quickly and painlessly, without having to go through the headache of cleaning up after yourself and fixing broken links.</p> <p dir="ltr"> </p> <h3 dir="ltr">Improving Page Speed</h3> <img alt="Improve page speed | Vardot" data-entity-type="file" data-entity-uuid="1b51adf3-2223-430a-9636-811e9fae3926" src="/sites/default/files/inline-images/black-close-up-colors-545334.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr"><a href="https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html">Google has been using the speed your page loads</a> as an influencing factor in search rankings for years at this point. As they point out, sites that load faster have users that stay on for much longer, so it’s not only Google that you’re pleased by speeding up your website.</p> <p dir="ltr">You might have to spend a little to have your website up to speed, but Drupal comes with several measures to help pages load faster, such as using <a href="https://www.drupal.org/project/big_pipe">BigPipe</a>.</p> <p dir="ltr">However, it’s not only desktop users you have to keep in mind, but mobile users, too. Given the leaps and bounds that technology has undergone in the last couple of years, you now find more and more people browsing the web on their smartphones and tablets. It’s important to make sure that your site experience is just as friendly and accessible on mobile devices as it is on desktop computers. As anyone who has used a desktop site on a mobile device knows, it’s not a pleasant experience.</p> <p dir="ltr">Drupal’s default theme is responsive by design, which means it will display well on mobile screens of any size without having to do complicated rewrites of code or having to juggle multiple URLs to make sure your site displays correctly. With Google <a href="https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html">now also looking at the page speed of mobile sites,</a> it’s now more important than ever to focus on delivering a good, well-optimized mobile experience to improve your SEO.</p> <p dir="ltr"> </p> <p>Read more: <a href="/blog/seo-checklist-launching-your-drupal-website" hreflang="en">SEO Checklist Before Launching Your Drupal Website</a></p> <p dir="ltr"> </p> <h3 dir="ltr">Talking to Your Search Engine</h3> <img alt="Search engine optimization tips | Vardot " data-entity-type="file" data-entity-uuid="d8517759-0f1b-4d5a-a620-d4267cb66fa0" src="/sites/default/files/inline-images/apple-blogging-business-36990.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Optimizing your website can be a little tough when you don’t even know basic things such as where your site traffic is coming from. Installing modules like Google Analytics makes you privy to such information, and for someone with their finger on the pulse of the site’s SEO, it’s perhaps one of the most important tools they can have.</p> <p dir="ltr">With Google Analytics, you get to know things about your site visitors: Where in the world they come from, which links they followed to get to your site, which pages they visit and how much time they spend on those pages, what keywords they searched to find your page and more. If you’re concerned about SEO, then getting information about your website directly from Google, the most popular search engine in the world is valuable information to have, and can help you make decisions on what to improve on next.</p> <p dir="ltr">And while you’re pulling information from Google about your website, you can also provide information about your website to Google in the form of an XML sitemap. These are specially formatted, condensed summaries of the pages of content on your website that you can submit to Google to help them find your site and let their bots crawl through your pages. Google can crawl through your site without an XML sitemap, but you take on the risk of them possibly missing pages.</p> <p dir="ltr">With Drupal, generating an XML sitemap is as easy as installing the XML sitemap module which creates one for you, and modules like Cron can automatically make sure your sitemap is kept up-to-date with the latest information from your website.</p> <p dir="ltr"> </p> <h3 dir="ltr">Conclusion</h3> <p dir="ltr">These are only just a couple of the things you can do with Drupal to improve your SEO. Like all things worth doing, you can’t just press a button and magically have a well-made website ready to dominate the first page of the Google search rankings. It takes a good grasp of the basics, as well as a little effort, to have a perfectly optimized web page.</p> <p dir="ltr">However, the road to that coveted #1 spot on the search results pages become a lot less bumpy thanks to the ease that Drupal gives you when it comes to optimizing your site.</p> <p dir="ltr">Want to boost your site’s traffic and rank #1 on Google with Drupal? Message us through our <a href="/contact-us">Contact Us</a> page, or via email at <a href="mailto:sales@vardot.com">sales@vardot.com</a>.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=How%20to%20Rank%20%231%20on%20Google%20Using%20Drupal%20CMS%3F&amp;1=https%3A//www.vardot.com/en/blog/how-rank-1-google-using-drupal-cms&amp;2=node/1411" token="6GyD-jtIi9DHn_DjyVwkGoUwl2hh0Wm5WUcIqwc-Yto"></drupal-render-placeholder></div> </div> Thu, 09 Aug 2018 11:47:38 +0000 Ahmed Jarrar 1411 at https://www.vardot.com Why Drupal Is the Right CMS for Nonprofits & NGO’s https://www.vardot.com/en/blog/why-drupal-right-cms-nonprofits-ngo%E2%80%99s <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">July 17, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-08/Drupal%20CMS%202.0.png?itok=h07DEY-p 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-08/Drupal%20CMS%202.0.png?itok=96DKzo3u 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-08/Drupal%20CMS%202.0.png?itok=h07DEY-p" alt="Drupal CMS for Nonprofits &amp; NGO&#039;s " typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Nowadays, NGOs and nonprofits need as much exposure as they can get. The days of local advertisements are beginning to wane. We are now in the digital age. The era of online and the Internet.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">It’s almost impossible to overstate the impact the Internet has had on the modern world. Of the many things the Internet has allowed people to do, one of them is the ability for a message to reach more people than ever thought possible, from places all around the world. Any organization that wants to put its name out there and be heard now has to create a website.</p> <p dir="ltr"> </p> <img alt="Drupal CMS for Nonprofit &amp; NGO's " data-entity-type="file" data-entity-uuid="0f4b3724-8539-47e6-b5a9-de1603ed21d6" src="/sites/default/files/inline-images/computer-electronics-internet-163097.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Maximum exposure may not be the only reason nonprofits or NGOs want a website, however. Recently, we see a shift by many big organizations to have a larger online presence. Many companies offer their services through their main website and communicate with their patrons on social media. While getting your message out there may be important, the way users engage with the website and the services it provides are equally crucial factors for any organization.</p> <p dir="ltr">The prospective organization looking to make the transition to the digital age, or those who might already have a site but want to utilize it to their full potential, may find the abundance of CMSs to choose from dizzying. Organizations should, however, consider using Drupal for their websites, and here are just a couple reasons why.</p> <p dir="ltr"> </p> <h3 dir="ltr">Cost</h3> <img alt="The cost of CMS website " data-entity-type="file" data-entity-uuid="342e17e4-cd64-42d8-a785-45b19263019d" src="/sites/default/files/inline-images/computer-desk-hand-374631.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">The cost of building and maintaining a website can vary wildly. It depends on what platform you use, server costs, whether or not you hire professional help to design and maintain your web page. Due to their nature, it may be in a nonprofit or NGO’s best interest to try and find the most cost-effective way to build a website. While a simple drag-and-drop pre-built theme may look pretty and be the cheapest option available, these often lack the features under the hood that nonprofits and NGOs require for a really polished, professional user experience.</p> <p dir="ltr">If you’re looking to keep costs down, you will be pleased to know that Drupal is license-free and open-source. This keeps costs down, as the usually exorbitant licensing fees that other CMS applications ask for aren’t present in Drupal. In addition, all modules and themes that are found on Drupal’s website, and several of those that aren’t, are free to use for web development.</p> <p dir="ltr">While other CMS vendors may attach additional costs for each new server, ongoing maintenance, each module a prospective buyer would like to purchase, and, on top of all this, charge a monthly or annual licensing fee to use their system, Drupal’s suite of features and modules built with the idea of community-supported, open-source software in mind makes it an attractive option for organizations that want a CMS that won’t put a hole in their wallet.</p> <p> </p> <h3 dir="ltr">Easy and Ready to go</h3> <img alt="Easy and ready Drupal CMS " data-entity-type="file" data-entity-uuid="785f129a-e4e1-4c55-aa0a-42188ebc849b" src="/sites/default/files/inline-images/ballpen-blur-close-up-461077.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Designing websites can take a while to do, and that includes both the visual design and the underlying code that makes the site run. The longer it takes to get a website up and running, the more it can eat up an organization’s precious budget, especially when working with a professional web development agency.</p> <p dir="ltr">Sometimes it may not even be a budget issue, but rather an issue of time. A site may need to be put up as quickly as possible on the heels of a natural disaster or some event that needs attention. Drupal can help you get that website online fast.</p> <p dir="ltr">Drupal comes with a number of features that allow users to get a website out there doing what they want right out of the box. Themes and website builder kits such as <a href="https://www.drupal.org/project/yg_charity">YG Charity</a> and <a href="https://openaiddistro.org/">OpenAid</a> are built with cause-driven organizations in mind, allowing users to quickly set up a site with features expected of a professional website, such as blog integration, image galleries, team profile pages, and testimonials.</p> <p dir="ltr">Some organizations have even developed their own website starter kits for any new chapters they have springing up. The YMCA, who have scattered organizations around the world, have Open Y, a digital distribution platform shared by the founding YMCAs in order to help fledgling YMCAs develop their own websites.</p> <p dir="ltr">True to Drupal’s commitment to modularity and the nature of open-source software in general, these kits can simply be used on their own or used as templates to build upon for more customized looks and features that better benefit the particular message you want. Bits and pieces can also be borrowed from elements of this kit to help a web developer build their own features, allowing for much quicker development and deployment of said features. Such kits allow smaller NGOs, who may not have as many resources as other organizations, to develop websites and let their causes be heard.</p> <p> </p> <h3 dir="ltr">Scalability</h3> <p dir="ltr">Whether your nonprofit is small or large, Drupal has the tools to benefit websites of all shapes and sizes.</p> <p dir="ltr">As previously mentioned, smaller organizations can benefit from Drupal’s low barrier to entry thanks to the ease of setting up a website quickly, but what about larger organizations that have more complex needs? Drupal is equipped to handle them as well.</p> <p dir="ltr">Perhaps your organization is thinking of launching a website for a particular campaign while maintaining its own separate main website. Drupal has the ability to connect your main site to any further sites you may want to launch in the future.</p> <p dir="ltr">Organizations such as the <a href="https://www.gosh.org/">Great Ormond Street Hospital Charity</a> have had great success using modules such as Organic Groups to launch and maintain several different websites for their multiple campaigns.</p> <p dir="ltr">Drupal not only allowed them to extend their reach but also helped them handle what came with that growth. Under Drupal, their site is able to handle surges in user traffic, avoiding lag and crashes that would’ve soured the user experience during the time where it was most crucial: during a spike in user traffic.</p> <p dir="ltr">Stories of organizations such as <a href="/our-work/unrwa">UNRWA </a>showcase that Drupal’s flexibility means that it is able to handle any size website, no matter what their needs may be. Shameless plug: the UNRWA site is <a href="/our-work/unrwa">a Vardot project</a>, so if you liked it, feel free to shoot us a message—we’ll be more than happy to accommodate you!</p> <p dir="ltr"> </p> <img alt="UNRWA website | Vardot " data-entity-type="file" data-entity-uuid="26762cdb-06b3-42e4-926a-d0ed87a9fdd0" src="/sites/default/files/inline-images/16.%20UNRWA%2016%20%283%29.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">While launching other websites may seem daunting, especially once different content editors and site administrators get in the mix, this CMS supports editor-friendly features, such as role permissions, editing authorizations and the ability to tag and categorize site content. Drupal’s interface streamlines the editing of content, while editing authorizations keep content editors from changing something they aren’t supposed to and causing confusion.</p> <p dir="ltr"><a href="https://evolvingweb.ca/blog/how-make-sure-your-content-editors-love-drupal">With a little UI configuration</a>, Drupal offers a nice, comfortable experience for your editors so they can provide a pleasant experience to those browsing your website.</p> <p dir="ltr"> </p> <h3 dir="ltr">Robust Features</h3> <img alt="Drupal CMS features " data-entity-type="file" data-entity-uuid="b0d8cfe4-d121-4a32-8dd7-01402a0524c2" src="/sites/default/files/inline-images/apple-business-computer-38519.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Drupal, being an open-source CMS, has a wide array of features supported by a dedicated community. As we’ve already shown, many of these features are used to a nonprofit or an NGO, but with a vast suite of modules, there are many more that you may find interesting. It depends on what you want to do with your website.</p> <p dir="ltr">Perhaps you want your message to reach more people. Drupal’s website contains multiple responsive mobile website themes to make mobile websites that look and feel great for those browsing your site on their phones.</p> <p dir="ltr">Perhaps you’d like to not just reach mobile users, but people from all over the globe? Drupal features support for translating content shown to site visitors in their own local language to make sure the message of your cause reaches far, without the added complexity of maintaining multiple alternate-language websites. Furthermore, this CMS features the ability to change the language of the system interface, allowing ease of access to the people working on the website, wherever they may come from.</p> <p dir="ltr">Perhaps you want your organization to receive donations online. Drupal modules like Payment are simple to install and allow you to securely accept donations through your website through multiple payment gateways like PayPal and credit cards.</p> <p dir="ltr">If you want to show the progress towards a donation goal, there are multiple modules that integrate a donation thermometer onto your webpage to show your site visitors how close you are to hitting that goal.</p> <p dir="ltr">Drupal is also great for SEO, for when you want your organization to be boosted in the search rankings to attract more traffic and get your message spread wider. There are a number of modules that help you do this. <a href="https://www.drupal.org/project/pathauto">Pathauto</a> automatically generates SEO-friendly URLs for your web pages. SEO Checklist is a to-do list of best optimization practices, checking your site for what you have already done and telling you what to do to have a fully optimized website.</p> <p dir="ltr">These are only just a few of the Drupal modules available that fit the basic needs of a nonprofit or an NGO. With proper development using this CMS, you can make a website tailored to your cause and message with the features you need.</p> <h3 dir="ltr">Conclusion</h3> <p dir="ltr">Web presence is an important thing in today’s world. An enormous amount of the population is on the Internet now. Thus, it becomes important for nonprofits and NGOs to put themselves into cyberspace to get their message out there and be noticed.</p> <p dir="ltr">Just having a page on the Internet is not enough, however. SEO, site features, the overall user experience, the look and feel of the website—these are all important factors to maintaining a successful website, and these things need to be great whether you’re a big organization or a small one.</p> <p dir="ltr">Right now, Drupal is used to power multiple global and local nonprofits and NGO websites (such as the UNRWA website <a href="/our-work/unrwa">developed by Vardot</a>). With its broad community support and a flexible base system built to fit custom needs, Drupal offers all kinds of tools to build and benefit an organization’s website.</p> <p dir="ltr">Are you an NGO looking to increase its online presence? Feel free to reach out to us, and we’ll be more than happy to help!</p> <p> </p> <p dir="ltr">Message us through our <a href="/contact-us">Contact Us</a> page, or via email at <a href="mailto:sales@vardot.com">sales@vardot.com</a>.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=Why%20Drupal%20Is%20the%20Right%20CMS%20for%20Nonprofits%20%26%20NGO%E2%80%99s&amp;1=https%3A//www.vardot.com/en/blog/why-drupal-right-cms-nonprofits-ngo%25E2%2580%2599s&amp;2=node/1409" token="DGJJTAzgORYx6SQxyVBFyfwhzIbeN-Y5Q2UbRqtUwyQ"></drupal-render-placeholder></div> </div> Tue, 17 Jul 2018 09:58:36 +0000 Ahmed Jarrar 1409 at https://www.vardot.com Moving from Sharepoint to Drupal 8 https://www.vardot.com/en/blog/moving-sharepoint-drupal-8 <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/mohammed-j-razem"><img src="/sites/default/files/styles/24x24/public/people_8226_21_1460385823.jpg?h=0f7f0e7d&amp;itok=TdnbyzMr" width="24" height="24" alt="Thumbnail" title="people_8226_21_1460385823.jpg" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/mohammed-j-razem" hreflang="en">Mohammed J. Razem</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">June 20, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-06/43_1.png?itok=uGgEDvE4 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-06/43_1.png?itok=Q_W8sAl5 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-06/43_1.png?itok=uGgEDvE4" alt="Moving from Sharepoint to Drupal 8" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><a href="https://products.office.com/en-us/sharepoint/sharepoint-server" style="background-color: rgb(255, 255, 255);">SharePoint</a> is Microsoft’s entry in the crowded Content Management Systems (CMS) market. As a Microsoft product, SharePoint is tightly integrated with Windows and the .NET framework. It has enjoyed considerable success in the intranet world, but as a public-facing enterprise website builder, not so much.</p> <p dir="ltr">The first part of this post discusses the migration of corporate websites from SharePoint to Drupal 8. The second part addresses the role that SharePoint can play post-migration, in a co-existing relationship between SharePoint and Drupal.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-92dcd942-d51e-98e1-18b9-c0b79dcfb43b">Migration Benefits</b></h3> <img alt="Moving from Sharepoint to Drupal 8 | Benefits " data-entity-type="" data-entity-uuid="" src="/sites/default/files/inline-images/pexels-photo-177557.jpeg" /><p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr"> </p> <p dir="ltr">For organizations that currently deploy SharePoint as a CMS over a public-facing enterprise website, migrating to Drupal have the following benefits.</p> <ol><li dir="ltr"> <p dir="ltr">Improved Customizations.<br /> While SharePoint is bloated with out-of-the-box features, customizing it to satisfy unique enterprise requirements has proven to be difficult. In particular, the customization of the look-and-feel of the website for corporate branding purposes (“theming”) takes considerable effort.<br /><br /> Drupal, on the other hand, provides a core out-of-the-box framework which you can enhance with the help of its many contributed modules in order to satisfy your specific functional and branding requirements.</p> </li> </ol><p> </p> <ol start="2"><li dir="ltr"> <p dir="ltr">Cost Effectiveness.</p> </li> <p dir="ltr">SharePoint has 2 broad-based pricing options: Online and Server. SharePoint Online is the cloud-based version which targets intranet or portal use only. SharePoint Server is the on-premises version for hosting your enterprise website. A SharePoint Server solution requires that you pay software license fees, not just for SharePoint itself, but also for the Microsoft technology stack including Windows Server, SQL Server, as well as Visual Studio which you use for coding.<br /><br /> In contrast, Drupal is open-source with no license fee for the core as well as contributed modules. In addition, Drupal can be deployed on the free and open-source technology stack, highlighted by the Linux operating system and mySQL database. You can also develop PHP-based Drupal solutions using free PHP Integrated Development Environments (IDEs) such as Eclipse.</p> </ol><p> </p> <ol start="3"><li dir="ltr"> <p dir="ltr">Fast-to-market Innovation.<br /> One of Drupal’s competitive advantages over proprietary CMS vendors is its vibrant and diverse <a href="https://www.drupal.org/community">user community</a>. The community functions as an excellent brain trust and source of both feature and technology innovation. In addition to regional meetups, social media, and online forums, Drupal marketers and developers alike come together annually in <a href="https://events.drupal.org/">DrupalCon</a>, the main event for product planning, networking, collaboration, and training. To bring innovative features to market quicker, Drupal 8 delivers minor feature releases every six months in addition to the monthly bug fixes.</p> </li> </ol><p> <meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-b0791fde-d520-2426-523c-aea986e09ab3">Migration Challenges</b></h3> <img alt="Moving from Sharepoint to Drupal 8 | Challenges " data-entity-type="" data-entity-uuid="" src="/sites/default/files/inline-images/pexels-photo-340152.jpeg" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Drupal’s strength is its flexibility, power, and scalability. The challenges of migrating to Drupal usually revolve around the transfer of existing web assets from the old to the new system. The challenge is exacerbated when the website is big, with thousands or even tens of thousands of pages comprised of various content types, media, and users. More specifically, the migration challenges from SharePoint to Drupal are as follows:</p> <p> </p> <ol><li dir="ltr"> <p dir="ltr">The export of HTML-formatted body contents.<br /> SharePoint allows you to export web pages to CSV or XML files. The problem with the  SharePoint export is that the output body sections are of plain text format: all HTML tags, as well as embedded image and URL links, are stripped. For a website of any meaningful size, manually re-inserting the formatting tags and links is simply not an option.<br /><br /> The good news is that there is a program solution to extract the SharePoint contents with HTML intact. A programming script can be written to retrieve the body content from each web page via the SharePoint web service API. This requires coding skill but is very much feasible.<br />  </p> </li> <li dir="ltr"> <p dir="ltr">The retention of SEO page ranking.<br /> The SEO ranking of existing web pages is a valuable enterprise asset that must be protected in the migration process. Failure to protect SEO assets may likely result in the decrease of internet traffic to the new website. Because the URL structure in Drupal and SharePoint are different, the migration process must include the setup of redirects from old URLs to new URLs, hence protecting their SEO value. Drupal handles redirects very well if the old URLs were migrated properly to Drupal.</p> </li> </ol><p dir="ltr"> </p> <p class="align-center" data-widget="image"><a href="/our-work/american-university-cairo" target="_blank"><img alt="AUC Website Case Study" src="/sites/default/files/inline-images/sharepoint-case-studyy_0.png" /></a></p> <p class="text-align-center"> </p> <ol start="3"><li dir="ltr"> <p dir="ltr">New skill sets required.<br /> Both SharePoint and Drupal are complex systems that require extensive product knowledge to reap full benefits. Migrating from SharePoint to Drupal entails that a whole new skill set must be acquired for the site-building team. If Drupal expertise is not readily available in-house, external professional help is needed. The challenge then becomes how to select qualified Drupal professionals to make the migration project a success.<br /><br /> The fact that Drupal is built on the PHP open-source platform can be a double-edged sword. While the absence of license fee is undeniably a positive, the general availability of the technology makes it much harder to differentiate true professionals from mere PHP hackers. In seeking outside help, it is recommended to look for an organization that has full-cycle Drupal implementation experience from planning, design to development.<br /><em style="text-align: center;"><a href="/contact-us" target="_blank"> <img alt="Middle East #1 Drupal Agency" src="/sites/default/files/inline-images/sharepoint-middle-east-agency.png" /></a></em></p> </li> </ol><p class="text-align-center"> </p> <p><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-91544598-d531-8241-c3bd-eb2f8e20ac7c">Migration Steps</b></h3> <img alt="Moving from Sharepoint to Drupal 8 | Steps " data-entity-type="" data-entity-uuid="" src="/sites/default/files/inline-images/pexels-photo-177598.jpeg" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">The following is a high-level description of the steps needed to migrate your enterprise website from SharePoint to Drupal.</p> <ol><li dir="ltr"> <p dir="ltr">Take inventory of current web content assets.<br /> Moving to a new CMS offers the organization the perfect opportunity to take stock of their current web contents, filter contents that are outdated or least viewed, and include only those assets that are worth moving to the new website.</p> </li> <li dir="ltr"> <p dir="ltr">Design the structure of the new Drupal website.<br /> Drupal 8 offers a powerful content modeling and structuring modules and tools, which allows you to build flexible content types, host structured media from various sources, and organize web contents using organization-specific vocabularies. Now that you have taken inventory of your existing web pages, it is time to decide how the contents should be re-structured and re-categorized in the new website.</p> </li> <li dir="ltr"> <p dir="ltr">Write SharePoint web services script to export legacy web pages to XML files.<br /> Automation is the key to extracting contents from SharePoint while keeping existing formatting information intact.</p> </li> <li dir="ltr"> <p dir="ltr">Prepare Drupal test website.<br /> Set up Drupal 8 on a test machine, and configure Drupal as designed earlier. In addition, prepare the HTTP redirect module that will map the old SharePoint URLs to the new Drupal URLs.</p> </li> <li dir="ltr"> <p dir="ltr">Import SharePoint XML files into your new Drupal website.<br /> Drupal 8 has a core module named <a href="https://www.drupal.org/docs/8/upgrade/drupal-8-migrate-modules">Migrate</a> which is a framework for importing web contents from another CMS. Migrate provides the underlying API for migrating configuration and content from any source to Drupal. You may need to extend the module to import content types that are not automatically imported. Make sure to import old URLs into their redirect rules to retain SEO page ranking.</p> </li> <li dir="ltr"> <p dir="ltr">Review the new Drupal website and make the adjustment.<br /> Transferring data from a legacy website to a new website is a complicated and error-prone process. Now is the time to review the results, and make the adjustment to the export and the import scripts to eliminate any errors.</p> </li> </ol><p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-a11b4108-d533-2663-615b-e6f610d1a647">Drupal Coexisting with SharePoint</b></h3> <img alt="Drupal Coexisting with SharePoint " data-entity-type="" data-entity-uuid="" src="/sites/default/files/inline-images/people-office-group-team.jpg" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Many organizations are deeply entrenched in the Microsoft ecosystem, particularly in the areas of document management and collaboration. SharePoint is tightly integrated with Microsoft Office Suite with which internal users are typically well trained. For organizations that have invested heavily in SharePoint in both financial and social capital, simply discarding it for another (albeit more suitable) CMS for their enterprise CMS may be a difficult choice. The good news is that SharePoint can still play an important role in the enterprise’s IT infrastructure post-migration to Drupal.</p> <p dir="ltr"><br /> Organizations can still leverage their prior investment by continuing to deploy its intranet portal using SharePoint. In this way, internal users can still use their existing Office tools and a familiar workflow for internal collaboration, communication, and document management. At the same time, the public-facing enterprise website is powered by Drupal with its broad range of powerful functionalities. By having the two systems working hand-in-hand, the organization reaps the maximum return on investment from SharePoint, while empowering the enterprise website with greater Drupal-based functionalities.</p> <p> </p> <p dir="ltr">The challenges for the coexistence of Drupal and SharePoint are twofold. First, organizations must define a content strategy to avoid duplication of contents and maintenance efforts. Second, content feeds must be established from Drupal to SharePoint and vice versa.</p> <br /><a href="/contact-us" target="_blank"> <img alt="Migrate Sharepoint to Drupal 8" src="/sites/default/files/styles/d12/public/2018-09/sharepoint-last-cta.jpg?itok=xGijTZw3" /></a> <p class="text-align-center"> </p> <p class="text-align-center"> </p> <h3 dir="ltr"><meta charset="utf-8" />Conclusion</h3> <p dir="ltr">Drupal 8 is a top-notch enterprise site building software platform. Organizations that have outgrown their existing non-Drupal CMS should consider migrating to Drupal 8. Migrating to Drupal 8 has its own unique challenges, including data migration and SEO retention. <a href="/en">Vardot</a> is an award-winning Drupal web solutions provider that can help you navigate through the process of migrating to Drupal. For more information, please contact <a href="/contact-us">Vardot</a>.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=Moving%20from%20Sharepoint%20to%20Drupal%208&amp;1=https%3A//www.vardot.com/en/blog/moving-sharepoint-drupal-8&amp;2=node/1400" token="kaVZDN7jIZKI-kwxitYn_mIpuaEax7v9XScXRt-ENTg"></drupal-render-placeholder></div> </div> Wed, 20 Jun 2018 10:10:05 +0000 Mohammed J. Razem 1400 at https://www.vardot.com 6 Reasons Why Leading News and Media Networks are Using Drupal 8 https://www.vardot.com/en/blog/6-reasons-why-leading-news-and-media-networks-are-using-drupal-8 <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">June 12, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-06/news_newtworks_using_drupal_1.0_1_0.png?itok=fezX64eU 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-06/news_newtworks_using_drupal_1.0_1_0.png?itok=hTzrVzXn 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-06/news_newtworks_using_drupal_1.0_1_0.png?itok=fezX64eU" alt="Drupal 8 News Publishing Platform " typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>The world’s top news and media networks operate different sites to targeting a wide audience. They know that the only thing better than playing to a niche market is playing to all the niche markets --by running multiple websites tailor-made to fit the preferences of their different market segments, they play to win.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">This kind of business model takes effort. Their content has to be distributed in multiple languages and reworked to fit different cultures. Naturally, it takes the right CMS to be able to pull this off while still managing to be user-friendly (after all, new content pops up every hour of a given day).</p> <p dir="ltr">This article will cover the reasons why <a href="https://www.drupal.org/industries/media-and-publishing">leading news and media outlets opt for Drupal 8</a>, choosing the framework for all other alternatives in the market. Read on to find out why Drupal is trusted by 73% of the top news and media networks (including Al Jazeera, the Walt Disney Company, Time Inc., The Economist, Twenty-First Century, CBS, and Viacom) are using it.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">Drupal 8 is Optimized for a 24 Hour News Cycle</h3> <img alt="Drupal 8 News Publishing Platform" data-entity-type="file" data-entity-uuid="1970d10c-ae05-4f3e-a8cb-34b20c81f9fd" src="/sites/default/files/inline-images/2_4.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">The news cycle is both the greatest and worst thing to ever happen to news media. On one hand, it guarantees a steady stream of content, and therefore opportunities to earn from subscriptions and ad space. On the other hand, news media practitioners are almost always on the clock.</p> <p dir="ltr">The freshness of a news item is time-sensitive and highly dependent on presentation (nobody wants to read a poorly-presented article, for instance). This is why a CMS like Drupal 8, which offers core features straight out of the box, is preferred among newsmen. For example, Drupal offers a <a href="https://www.drupal.org/project/varbase_editor">rich media editor</a> for the content creation stage of editorial work.</p> <p dir="ltr">Drupal’s functionality also extends beyond the newsroom, with offerings such as monetization tools, social media integration, and near-universal 3rd party integration.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-986f7e4a-d922-d3c6-babe-992b586e7e6f">Drupal 8 is Easy to Personalize and Localize</b></h3> <img alt="Drupal 8 Localization and Personalization " data-entity-type="file" data-entity-uuid="f4f5ef2d-63d0-46aa-81d4-441cd580563d" src="/sites/default/files/inline-images/1%20%281%29_0.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Personalization is the key to engaging with an audience. Users want to see content that appeals to their interests and challenges them to discover new information. Naturally, timing is also a major factor; a news site that is aware of their readers’ most active times can take full advantage of things like push notifications, and special offers to exclusive content.</p> <p dir="ltr">Beyond this, news agencies need to be able to push content that appeals to a person’s sense of locality --people are naturally drawn to things that might have an impact on their lives directly. While there’s no contesting the average person’s curiosity about distant happenings, top news and media networks know how to tap into the power of the parochial mindset.</p> <p dir="ltr"><a href="https://www.ostraining.com/blog/drupal/personalized-content-feeds/">Drupal enables personalization</a> through a suite of powerful tools designed by its large community of developers. The platform makes it easy to connect readers to the kinds of content that align with their interests. Likewise, localizing content is a necessity made accessible through the platform --nurturing a loyal following is easier with Drupal 8, which allows your content to be relevant to events that take place in their immediate surroundings.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-01d37909-d925-4937-e667-81e47303f02b">Drupal 8 Allows for Convenient Multi-Site Management</b></h3> <img alt="Drupal 8 Multi-Site Management " data-entity-type="file" data-entity-uuid="24177a75-4587-437f-a144-21107ae68fa2" src="/sites/default/files/inline-images/3_5.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Running multiple websites is easy with Drupal. The platform allows businesses to <a href="https://www.drupal.org/docs/7/multisite/multi-site-sharing-the-same-code-base">run multiple websites grounded in the same code base</a>. In plain English, you don’t need to build websites from scratch every time you want to expand your base of captive niches, and you can apply the same brand of aesthetic and experiential quality to your different digital holdings.</p> <p dir="ltr">Drupal offers a multi-site management solution, <a href="https://www.drupal.org/docs/7/multisite/multi-site-sharing-the-same-code-base">complete with tutorials</a>, that makes the job of expanding a news empire about as accessible designing a blog. Put this together with Drupal’s offer of news and media distribution solutions straight from the box, and sprawling online presences for news agencies can grow virtually overnight.</p> <p dir="ltr">Drupal 8 is Secure</p> <p dir="ltr">Security is a natural concern for any organization, and news companies are no exception. Nobody wants to lose credibility in the face of a cyber attack, or worse, have their subscribers’ data leaked.<br /> One of the pivotal reasons why the media prefers Drupal is the long tradition of security that surrounds the platform. Between the swarms of developers working to close every loophole and patch over every possible entry point and the <a href="https://www.drupal.org/drupal-security-team">dedicated team of security specialists</a> attached to Drupal, the framework does an excellent job of guaranteeing its users’ security.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-7933af90-d927-9601-5fa9-36b3c9a75c1f">Case Study: Uber Publisher &amp; Al Jazeera</b></h3> <img alt="Drupal 8 Case Study: Uber Publisher and Al Jazeera " data-entity-type="file" data-entity-uuid="aa16d3ec-fef4-4ea9-b7e1-b192fc299eae" src="/sites/default/files/inline-images/4_5.png" class="align-center" /><p><meta charset="utf-8" /></p> <p> </p> <p dir="ltr">We mentioned Al Jazeera among the list of news agencies that rely on Drupal for their CMS needs. They were generous enough to <a href="/our-work/al-jazeera-mubasher">agree to serve as an extensive case study</a> on the official Drupal website, and some of the major takeaways do a good job of proving how the platform is a good fit for the industry.</p> <p dir="ltr">The case study banks on the news agency’s growth after their tie-in with Drupal. It also describes how the agency met their myriad goals, including the unification of AJMN’s digital assets and workflows into a single interface. All told, the decision to opt for Drupal was a success for Al Jazeera.</p> <p dir="ltr">Now, what the case study didn’t cover was Al Jazeera’s decision to opt for one Drupal-based solution in particular: <a href="https://www.drupal.org/project/uber_publisher">Uber Publisher, a sub-profile of Varbase</a>. Uber Publisher is a Drupal distribution that contains over a thousand out-of-the-box features and is continuously funded, supported, and improved by Vardot --and likely a contributing factor to Al Jazeera’s digital success. Its features for media marketing, automated tagging, easy authoring, and SEO make it a potent tool in the hands of a business of any size.</p> <p dir="ltr"> </p> <h3 dir="ltr">Conclusion</h3> <p dir="ltr">Drupal 8 is an optimal solution for news and media networks, regardless of their size. It’s affordable, convenient, and easy to both implement and maintain over the lifespan of a media agency. A good network would do well to tap into the functionality that Drupal has to offer, and a great one would scan the market for tools such like Vardot’s Uber Publisher; with any luck, they’ll meet the same digital success as Al Jazeera and its cohort (or exceed it).</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=6%20Reasons%20Why%20Leading%20News%20and%20Media%20Networks%20are%20Using%20Drupal%208&amp;1=https%3A//www.vardot.com/en/blog/6-reasons-why-leading-news-and-media-networks-are-using-drupal-8&amp;2=node/1402" token="R35eKJSO8BmRiEciZTnAnZJjlWIV1Yk-jHwPElzz46g"></drupal-render-placeholder></div> </div> Tue, 12 Jun 2018 11:03:20 +0000 Ahmed Jarrar 1402 at https://www.vardot.com Why Choose Drupal 8 to Migrate from your Legacy CMS? https://www.vardot.com/en/blog/why-choose-drupal-8-migrate-your-legacy-cms <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">June 6, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-06/choose_drupal_1.0.png?itok=FE1SeCa3 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-06/choose_drupal_1.0.png?itok=Tm9JglH8 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-06/choose_drupal_1.0.png?itok=FE1SeCa3" alt="Migration to Drupal 8" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>If your business has been around for a while, there’s a fair chance that your site is running on a Legacy CMS. These outdated frameworks were a step above hardcoding (literally writing the entire site using, say, HTML), but don’t do the modern business any favors in the way of swift and cost-effective site design.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">The challenge for enterprises still running on a Legacy framework is clear: “Which modern CMS will help us make things easier for ourselves?”</p> <p dir="ltr">This article will cover what seems to us like the clear contender for the best of today’s CMS solutions --Drupal 8. We’ll cover the ease with which companies can migrate their content to Drupal 8, the thriving community around it, and other reasons why leading companies across various industries trust the platform to power their websites.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">Top Organizations Run with Drupal 8</h3> <img alt="Top Organizations Run with Drupal 8" data-entity-type="file" data-entity-uuid="6646f493-55e9-4713-b384-2743930a5295" src="/sites/default/files/inline-images/1_3.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Drupal 8 is the preferred framework for a significant number of the world’s most influential brands. Pinterest, The Economist, Tesla, Al Jazeera --and countless other industry leaders prefer Drupal 8 for its agility and scalability.</p> <p dir="ltr">If belonging to a wide group of peers isn’t enough to prove the platform’s reliability, then trust in the fact that the open market is more than happy to throw its weight behind the product-of-choice for its biggest spenders. Thanks to its prominence among elite organizations and businesses, <a href="https://www.drupal.org/about">over a million developers have flocked to Drupal</a> --making Drupal-based designs highly accessible for those with a relatively smaller pool of resources.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">Drupal 8 is Supported by a Thriving Community</h3> <img alt="Drupal 8 Community and Support" data-entity-type="file" data-entity-uuid="6a97241f-6fc4-4d33-9505-d8355bf7000c" src="/sites/default/files/inline-images/2_3.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Thanks to the framework’s prominence among big businesses, migrating to Drupal 8 means gaining access to a wide network of developers and innovators building additions to a single product. As a result, the options available to a business are staggering: e-commerce sites can choose from thousands of templates for their online storefronts, news sites can integrate chatbots, and services can manage volumes of content across multiple channels.</p> <p dir="ltr">Since its foundation, <a href="https://www.drupal.org/vardot">Vardot has been an active member of this community</a>. We can say with confidence that the platform has been crucial in our mission: to help the world’s most influential companies accomplish their own missions.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-7ea8fd13-d6ca-6757-1886-a4e7a25c2633">Drupal 8 Offers Risk-Free Migration</b></h3> <img alt="Drupal 8 Migration " data-entity-type="file" data-entity-uuid="a1d1da58-e5ab-4061-8598-353afd519718" src="/sites/default/files/inline-images/3_4.png" class="align-center" /><p> </p> <p>A major concern for people and organizations looking to modernize their digital assets is the fear of losing content while switching to a new CMS. The process is supposed to reduce cost and boost convenience --so it’s only natural to worry about having to restructure an entire network of websites or reproduce existing content.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">This concern is a thing of the past for Drupal users since the platform was designed for high flexibility. Essentially, it allows users to import vast and complex site architecture from legacy systems, removing the need to play around with a sales funnel that already works for you, or rebuild your site’s blog from scratch.</p> <p dir="ltr">If anything, making the move might actually increase the performance of your website. It takes the liberty of mapping out your existing URLs and updating them to meet the standards of the best SEO practices --meaning users will have a much easier time discovering your content and, hopefully, develop into sales-ready leads. Likewise, it eliminates redundant modules left over from your initial infrastructure and offers a clean database system right out of the box, meaning your site load times will be faster than ever (<a href="https://moz.com/learn/seo/page-speed">great for SEO</a>, and <a href="https://blog.hubspot.com/marketing/page-load-time-conversion-rates">great for generating conversions</a>!)</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-a679ea01-d6cc-7c1a-33b0-1474bf130ad4">Drupal 8 Offers Easy-to-Use Solutions</b></h3> <img alt="Drupal 8 Solutions " data-entity-type="file" data-entity-uuid="0935d0e2-3279-47a2-b5e5-c1d6c9034b6e" src="/sites/default/files/inline-images/5_4.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Legacy CMS platforms often demand much from users looking to update their websites. Since most new tools don’t bother aiming for compatibility with legacy systems, organizations looking to <a href="/blog/5-ai-tactics-large-e-commerce-websites-are-using">take advantage of AI</a>, voice search, and other top-of-the-line innovations will have to build them up from scratch.</p> <p dir="ltr">Drupal 8, on the other hand, offers plenty of valuable features right out of the box. These core features allow businesses and organizations of all kinds design powerful and functional websites suited to achieve whatever goals they’ve set. Even better, Drupal is open to 3rd party integrations like Salesforce, chatbots, and tools for both social media and customer support.</p> <p dir="ltr">Businesses shouldn’t have to fall behind in an age when software is growing exponentially. With all the technology available to <a href="https://blog.pandadoc.com/how-sales-technology-is-revolutionizing-the-selling-process/">grow your sales and revenue</a>, you don’t want to lag behind for a second.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-4b9f49f9-d6ce-8314-c006-7baab230e16f">Drupal is Perfect for Your Non-Technical Staff</b></h3> <img alt="Drupal 8 CMS" data-entity-type="file" data-entity-uuid="7d5ffe95-7b5b-49a7-b3a2-8a07fc50e2b9" src="/sites/default/files/inline-images/4_4.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">We’ve mentioned that Drupal is scalable --meaning it can grow as big as your company needs it to grow in as fast of a time as your company needs. The developers you’ve hired are guaranteed a simple time with it, and so are the people responsible for populating your site: your marketers, writers, and designers.</p> <p dir="ltr">The best websites are mentally and visually stimulating, which is why people pay so much to keep them looking pretty. Migrating to Drupal 8 allows you to scale back on training hours (no more need for your new hires to learn clunky, outdated systems) and put your I.T. team to more productive use.</p> <p dir="ltr"><b id="docs-internal-guid-0ef39781-d6d0-3ce9-d9e4-cd369c25d1e9"> </b></p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-b12ee832-d6d0-a1f4-b275-9c672248088d">Case Study - American University of Cairo (AUC)</b></h3> <img alt="AUC Case Study | Vardot" data-entity-type="file" data-entity-uuid="c8ea224c-61de-414f-807e-3a379be030d3" src="/sites/default/files/inline-images/auc-case-study.png" class="align-center" /><p> </p> <p>The AUC website was first to build using the iAPPS CMS: a Sharepoint content hub for microsites OpenAm, and other features. The result was a confusing hodgepodge of unnecessary applications that clashed to produce a fractured website. AUC, as you can imagine, didn’t thrive in the digital world under these conditions.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">When Vardot helped AUC migrate from Sharepoint to Drupal, the institution felt the changes instantly. Their website had a much stronger impact from that point forward and stopped being a headache for the university’s administrators to update. In short, migrating to Drupal helped AUC run a much better website.</p> <p dir="ltr"> </p> <h3 dir="ltr">Conclusion</h3> <p dir="ltr">Drupal 8 is, by all accounts, vastly superior to legacy CMS platforms. It’s arguably superior to CMS platforms that came much later --and the thriving community behind it is unlikely to stop broadening the limits of what the framework is capable of any time soon.</p> <p dir="ltr">For a good investment in your organization’s future, make the move away from your legacy system and switch to Drupal. You’ll find it highly secure, cost-effective, and easy to set up.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=Why%20Choose%20Drupal%208%20to%20Migrate%20from%20your%20Legacy%20CMS%3F&amp;1=https%3A//www.vardot.com/en/blog/why-choose-drupal-8-migrate-your-legacy-cms&amp;2=node/1401" token="hSAp27DmGwdZ0rakaAiEVNT8CjLymYgWAV_XsL2t9LY"></drupal-render-placeholder></div> </div> Wed, 06 Jun 2018 20:21:36 +0000 Ahmed Jarrar 1401 at https://www.vardot.com A Complete Checklist for Launching a Brand New Drupal Website https://www.vardot.com/en/blog/complete-checklist-launching-brand-new-drupal-website <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">April 8, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-06/49%20%281%29.png?itok=KHP_GYMw 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-06/49%20%281%29.png?itok=ZKfsHXHn 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-06/49%20%281%29.png?itok=KHP_GYMw" alt="New Drupal Site " typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p> </p> <p><meta charset="utf-8" /></p> <h3 dir="ltr">Intro</h3> <p dir="ltr">As the old adage goes, the devil is in the details. Websites are complex ecosystems that have many moving parts—it takes more than an eye-catching layout and clever text, as you’ll soon realize as we go through this article.</p> <p dir="ltr">Here are a few pointers to get you started on the wild web:</p> <p dir="ltr"> </p> <h3 dir="ltr">Drupal CMS</h3> <p dir="ltr">First and foremost, jumpstart your web journey with a great software that allows for a hassle-free content management—easy writing, fast performance, and reliable security.</p> <p dir="ltr"><a href="https://www.drupal.org/">Drupal</a>, one of the most well-known platforms for web content management easily ticks all the right boxes, creating a strong foundation that will power your venture into digital. Through modular solutions that create integrated digital frameworks, this free and flexible open source platform gives you the power to tailor fit your tools specifically to the needs of your business.</p> <p dir="ltr">Compared to other platforms which force your business to work around their set systems and tools, Drupal does things your way. Limitless solutions coupled with a flexible content architecture means boundless opportunities for you and your business. Worry not about its capacity to handle heavy traffic, either, as it has proven its spectacular performance with many Drupal-powered big enterprise websites, like General Electric and Pfizer, and high traffic websites, like GRAMMY Awards and NBC Olympics.</p> <p dir="ltr">As an open source platform, it also undergoes continuous and concentrated innovation from its open source community, making sure that it constantly meets your business’ increasing needs.</p> <p> </p> <h3 dir="ltr">Content and Search Engine Optimization</h3> <p dir="ltr">With all the information available on the Internet, it can be difficult to stand out. Websites are a dime a dozen, and people have thousands of options to choose from.</p> <p dir="ltr">Where to begin?</p> <p dir="ltr">Build a strong foundation on engaging content and a cohesive search engine optimization (SEO) strategy. Find out what people are searching for, and target keywords related to your brand. In addition to that, structure your site so that it is easy to navigate—both for your customers and search crawlers. Lastly, make sure your <a href="https://www.shoutmeloud.com/seo-how-to-index-your-website-within-24-hours-in-search-engine.html">site is properly indexed</a> so Google can find you right away.</p> <p dir="ltr">Rather than merely producing content, figure out what content people need (which you’ll find out by doing <a href="https://moz.com/beginners-guide-to-seo/keyword-research">keyword research</a>) and deliver it. The more questions and queries you can answer, the more likely potential customers will engage you.</p> <p dir="ltr"> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="8a6d48af-b094-40af-89fa-d6315e9b9276" src="/sites/default/files/inline-images/1_1.png" class="align-center" /><p> </p> <div class="bs-callout bs-callout-info"><a href="https://go.vardot.com/drupal-launch-checklists"><b>Download Our Free Pre-Launch &amp; Post-Launch Checklists for Drupal 8 Sites</b></a></div> <p><meta charset="utf-8" /></p> <h3 dir="ltr">Design Review</h3> <p dir="ltr">More than how a website looks, the focus should be on how a website works. Create a pleasant user experience for your customers by studying how the different elements of your website interact with each other.</p> <p dir="ltr">To test, do side-by-side comparisons of the proposed layouts and approved designs, and perfect every intricate detail (i.e. fonts, header styles, color schemes, etc.) that could possibly affect a user’s browsing experience.</p> <p dir="ltr">Another very important element to consider is the images because they play such a huge role in the overall aesthetics and experience of the website. Make sure your images are properly and legally licensed and compress them so that they load quickly.</p> <p dir="ltr">Always communicate with your website’s design team to iron out details. Talk about any and all matters that need to be attended to before moving on.</p> <p dir="ltr"> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="50c303e8-66cb-425d-b4f9-d1d4643563e1" src="/sites/default/files/inline-images/3_3.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-f4457bc9-a5b0-c8a1-0a46-8b3f2708342f">Analytics</b></h3> <p dir="ltr">Ideally, something as crucial as setting up your website’s analytics should be done right the first time. You don’t want to spend unnecessary time, money, and energy redoing something that will be an imperative part of your platform’s core. Additionally, and perhaps more importantly, historical reports that provide valuable insight for future strategic decisions wouldn’t be available for perusal should you make further revisions and alterations down the line.</p> <p dir="ltr"><a href="https://www.google.com/analytics/">Google Analytics</a> provides a set of potent tools that should cover all the necessary bases for your website needs.</p> <p dir="ltr"> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="66be7547-8225-4933-8e33-672d4ed6fe19" src="/sites/default/files/inline-images/9_3.png" class="align-center" /><div> </div> <h3 dir="ltr">Website Browser Testing</h3> <p dir="ltr">Now that you’ve set up all the elements of the website, it’s time to test if it works the way it was designed. Perform tests on each and every website functionality to check for bugs and errors in performance, and adjust the codes accordingly.</p> <p dir="ltr">Monitor website performance through specialized trackers such as <a href="https://developers.google.com/speed/pagespeed/insights/">Google PageSpeed</a> and <a href="https://tools.pingdom.com/">Pingdom Tools</a> to match customer expectations with actual website user experience.</p> <p dir="ltr"> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="fcc813b3-3bb6-45d0-ac4a-bad23bf42927" src="/sites/default/files/inline-images/10_1.png" class="align-center" /><p><meta charset="utf-8" /></p> <div dir="ltr"> </div> <div dir="ltr"><b id="docs-internal-guid-f4457bc9-a5b6-0d59-6fb8-f268f45acc10" style="font-family: &quot;Proxima Nova&quot;, Raleway, sans-serif; font-size: 26px;">Final Pre-Launch</b></div> <div dir="ltr"> </div> <p dir="ltr">Before going live, test the more technical aspects that play an important role in the overall website performance. Go through each one of those aspects because even a small detail overlooked can be a costly mistake in the long run.</p> <p dir="ltr">Set up all domain registrations and third-party item connections to proper accounts; list down all unmet deliverables and plan for completion; download the current website using <a href="https://webzip.en.softonic.com/">WebZip</a> to back up your old site and revert to it if things go wrong; and confirm appointments with your go-to contact person for technical and IT matters.</p> <p dir="ltr">After ticking all the pre-launch items, it’s finally time to go live and get your website up and running, but <a href="https://www.orbitmedia.com/blog/how-to-launch-a-new-website/">make sure not to do it on a Friday</a>.</p> <div class="bs-callout bs-callout-info"><a href="https://go.vardot.com/drupal-launch-checklists"><b>Download Our Free Pre-Launch &amp; Post-Launch Checklists for Drupal 8 Sites</b></a></div> <h3>Post-launch</h3> <p>Once you take your website live, it will undergo a propagation period of a few hours for indexing and updating. While this is going on, what shows up on mobile might not necessarily mirror what your desktop screen displays, but this is nothing to worry about, as all devices will eventually parallel each other’s screens once the propagation period is over.</p> <p> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="249d1034-604e-45e0-a61e-a736987feef4" src="/sites/default/files/inline-images/15.png" class="align-center" /><div> </div> <h3>Announcement and Marketing</h3> <p dir="ltr">Now that your website is finally running smoothly, it’s time to announce this milestone to the public. Hype up your new website and continuously build up interest among stakeholders through constant and consistent promotion in your various consumer touchpoints (i.e. email, social media, newsletters, etc.).</p> <h3 dir="ltr">Conclusion</h3> <p dir="ltr">When you fail to prepare, you prepare to fail. But when you prepare, you set yourself up for success.</p> <p dir="ltr">Props to you for doing your proper research on the best ways to launch your new company website. Just remember to go through this launch checklist faithfully and, in no time, sit back and relax as you watch incoming site traffic come in droves and your overall business performance soar.</p> <div class="bs-callout bs-callout-info" dir="ltr"> <p><a href="https://go.vardot.com/drupal-launch-checklists"><b>Download Our Free Pre-Launch &amp; Post-Launch Checklists for Drupal 8 Sites</b></a></p> </div> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=A%20Complete%20Checklist%20for%20Launching%20a%20Brand%20New%20Drupal%20Website&amp;1=https%3A//www.vardot.com/en/blog/complete-checklist-launching-brand-new-drupal-website&amp;2=node/1386" token="bwpL46d9Ur5-lwMmZ8njbsF9eiA_yLXngwZ-LLgUYbc"></drupal-render-placeholder></div> </div> Sun, 08 Apr 2018 14:17:41 +0000 Ahmed Jarrar 1386 at https://www.vardot.com Interview with Omar Alahmed, the First Acquia Certified Drupal 8 Backend / Developer in MENA https://www.vardot.com/en/blog/interview-omar-alahmed-first-acquia-certified-drupal-8-backend-developer-mena <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">February 15, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-04/44.0_3.jpg?itok=0GicQus9 1x" media="all and (max-width: 767px)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/d9/public/2018-04/44.0_3.jpg?itok=DdG-bxlS 1x" media="all and (min-width: 768px)" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-04/44.0_3.jpg?itok=0GicQus9" alt="Interview with Omar Alahmed" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Omar Alahmed is a Technical Team Lead at <a href="/en">Vardot</a> with more than 10 years experience in web development, specializing in PHP and Drupal. Omar has worked with Drupal since 2007 starting with Drupal 5 and has continued along mastering 6, 7, and Drupal 8.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Omar had multiple motivations to earn certifications, which serve to establish his credibility and expertise. He has achieved <a href="http://www.zend.com/en/yellow-pages/ZEND023616">Zend Certified PHP Engineer</a> in Sep 2013, Oracle Certified Professional (OCP) MySQL 5.6 Developer in May 2014, <a href="https://certification.acquia.com/user/756550">Acquia Certified Developer - Drupal 7</a> in Dec 2014, and most recently, <a href="https://certification.acquia.com/user/756550">Acquia Certified Developer - Drupal 8</a> in Jan 2018 and <a href="https://certification.acquia.com/user/756550">Acquia Certified Back End Specialist - Drupal 8</a> in Feb 2018.</p> <p dir="ltr">More importantly, is the added benefit of the time spent reviewing and studying all of the relevant topics and materials that these qualifications are built upon. His deep study of computer science concepts allowed him to step beyond surface-level theory and apply his learnings directly in his application of the code.</p> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr">We interview Omar about what excites him most working with enterprise Drupal implementations at Vardot.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">What are the tasks you find most exciting?</h3> <h3 dir="ltr"><meta charset="utf-8" /></h3> <p dir="ltr">I started as a full-stack developer and I always feel that it is the best role for a new web developer. This is because it will introduce you to the broadest view of the web development life-cycle process. Taking this approach will give you exposure and the opportunity to examine what is needed in each phase. However, after getting the needed experience, some tasks may distract you from the deeper technical items. Therefore, I currently prefer to work on more custom tasks, such as using APIs and custom module development.</p> <p dir="ltr">At Vardot, we follow the Agile methodology in our project development life-cycle. This usually begins with a <a href="/blog/project-manager%E2%80%99s-guide-breaking-down-drupal-site-incremental-delivery">Work Breakdown Structure (WBS)</a>, dividing the project deliverables into small chunks, and then assigning them to project’s team members. I prefer to work on the more customized tasks, either on the backend or frontend and to guide and train other team members when needed. For our team, this helps us deliver the tasks in a formalized practice and ensures projects to follow the Drupal best-practices, thus contributing to the Drupal project more often in each project.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-3f886f25-9905-39df-aff4-7a751e6133f5">How did you prepare for the exams? What background knowledge does one need to get Acquia Drupal 8 Developer &amp; Acquia Back End Specialist Certified?</b></h3> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr">When I received the Acquia Certified Developer - Drupal 7 certification, I realized that the exam truly validates a Drupal developer experience in mastering a Drupal website in a professional and standardized way. It is not a theoretical exam and cannot be passed simply by reading a study guide. Practical experience in developing web applications, like the work I do at Vardot, is required to succeed.</p> <p dir="ltr">At Vardot we always strive to follow and endorse the best practices in development and apply it to different types of projects. Given this experience, I didn't find any difficulties during the preparation for the exam. I made sure to review the study guide links that were provided by Acquia and found ways to programmatically apply the topics that I had not worked with before. This allowed me to apply these topics in action instead of only reading about them.</p> <p dir="ltr">Anyone pursuing this certification would probably agree that programming is an experimental science. In order to obtain the reusable knowledge at hand, you must write code and repeatedly practice. This method will help you expose problems that you may not be been introduced to before. I found that the published <a href="https://docs.acquia.com/articles/building-drupal-8-modules">Acquia documentation</a> is a good start for module development, as well as the Drupal API documentation.</p> <p dir="ltr"><strong>Particularly:</strong></p> <ul dir="ltr"><li><a href="https://www.drupal.org/docs/develop/standards">Coding Standards</a></li> <li><a href="https://www.drupal.org/docs/8/api/block-api">Block API</a></li> <li><a href="https://www.drupal.org/docs/8/api/form-api">Form API</a></li> <li><a href="https://www.drupal.org/docs/8/api/cache-api/cache-api">Cache API</a></li> <li><a href="https://www.drupal.org/docs/8/api/routing-system">Routing API</a></li> <li><a href="https://www.drupal.org/docs/8/theming">Theming API</a></li> </ul><p dir="ltr">Don't panic if you don't have an enjoyable experience in the Drupal API or module development resources. The key takeaway is to get an overview of the topics and then apply as much as you can.</p> <p dir="ltr">Preparing using the above material is very important for both the Developer and Back End Specialist exams. The Developer exam covers advanced topics, but it also encompasses site building skills, such as working with content types, blocks, taxonomies, and views.</p> <p dir="ltr">The Back End Specialist exam touches everything about Drupal API, performance, security, contributing to the community, and how to apply these techniques in real tasks by giving real scenarios or problems and asking to resolve them in the best way. So make sure to understand Drupal 8 core’s structure, and to do more hands-on practices before taking the exam, especially if you are not familiar with the latest PHP and OOP development techniques such as design patterns.</p> <p dir="ltr">For further information about the content of the exams, you can check out <a href="https://training.acquia.com/study-guides?_ga=2.34228065.1307884771.1518531968-1774112386.1518350046">the study guides for Acquia certification exams</a> and an overview of <a href="https://www.acquia.com/customer-success/learning-services/acquia-certification-program-overview">Acquia Certification Program</a>.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-3f886f25-9906-7b02-fc37-1e1fc2db12a7">What are some tips you would give other developers working on Drupal 8?</b></h3> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr">As a Drupal 8 developer, you have probably observed that the Drupal community is the most important factor that places Drupal as the top web development platform. Therefore, I would say to try to interact with the community members; don’t work alone, don’t repeat yourself, and be cooperative as much as possible. If you find a bug or need a new feature, feel free to create a new issue in the project. You can also resolve, test and patch it to enable all Drupalers around the world to benefit along with you.</p> <p dir="ltr">You’re probably aware that Drupal 8 is built on top of many <a href="https://symfony.com/">Symfony2</a> components, like <a href="http://symfony.com/doc/current/components/dependency_injection.html">DependencyInjection</a>, <a href="http://symfony.com/doc/current/components/event_dispatcher.html">EventDispatcher</a>, and <a href="http://symfony.com/doc/current/components/routing.html">Routing</a>, with some customizations to be suitable for Drupal needs. With that in mind, it's a good idea for you to traverse how the core uses these components in order to facilitate and speed up your Drupal development. It’s important to always use the Drupal core code as an example if you need to write custom code because it will illustrate the best way to proceed and enlighten you what APIs are available for use. This helps you learn by example.</p> <p> </p> <h3>Summary</h3> <p dir="ltr">Omar Alahmed gives us a great example of what it takes to demonstrate success as a specialized developer in the Drupal community. Through his exhibited certifications, we can assume Omar's background required many dedicated hours of hard work and study. But we can also see that he was preparing for more than just certifications. Omar shows a passion for web development community at large, offering his advice as a team lead on what it takes to be a successful team player. His method of approaching problems and finding new ways to create solutions using industry best practices and established patterns makes Omar an invaluable member of our development team at Vardot.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=Interview%20with%20Omar%20Alahmed%2C%20the%20First%20Acquia%20Certified%20Drupal%208%20Backend%20/%20Developer%20in%20MENA&amp;1=https%3A//www.vardot.com/en/blog/interview-omar-alahmed-first-acquia-certified-drupal-8-backend-developer-mena&amp;2=node/1346" token="oRDzcZYmmyiaqIyy4zwG1AeOcBp7wtMtP6cXOibSKTQ"></drupal-render-placeholder></div> </div> Thu, 15 Feb 2018 10:27:22 +0000 Ahmed Jarrar 1346 at https://www.vardot.com 6 Ways To Boost Your Site Traffic With Audience Collaboration https://www.vardot.com/en/blog/6-ways-boost-your-site-traffic-audience-collaboration <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">January 9, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-01/41.png?itok=4UVqavMJ 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-01/41.png?itok=G_lpgZm0 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-01/41.png?itok=4UVqavMJ" alt="6 Ways To Boost Your Site Traffic " typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>The most popular websites know that the secret to maintaining high traffic is audience collaboration: keeping readers or viewers hooked by encouraging them to participate in your site or brand’s day-to-day activity.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">By engaging with an audience, you give visitors more reasons to click through pages, explore links, and visit repeatedly.</p> <p dir="ltr">Here are six of the most effective ways to engage with your audience, chosen for their simplicity and impact:</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe6f-408d-58f5-e2f20a89bbbe">1. Know Your Audience</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Know Your Audience" data-entity-type="file" data-entity-uuid="b9585cba-654d-414e-808f-bf569cf51ee2" src="/sites/default/files/inline-images/startup-photos.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" />Proper content planning takes a keen familiarity with your target audience, their habits, and their preferences. <a href="https://www.google.com/analytics">Google Analytics</a> and similar marketing tools offer customers vital information about their users: where they come from, what kinds of devices they use, and what they do when they explore your site.</p> <p><br /> This is a reliable way of mapping the behavior of your average visitor and which pages or types of content are the most valuable. Likewise, knowing what devices your visitors use can give you <a href="https://www.appticles.com/blog/2016/03/mobile-vs-desktop-13-essential-user-behaviors/">insight into their preferences</a> and help you assess whether or not your site is optimized for the people who comprise the majority of your traffic.</p> <p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Audience collaboration is a matter of gathering and using your visitors’ input to improve their experiences with your website.  When you make changes to your website that reflect your audience’s feedback and preferences, they’ll be sure to notice.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe70-b10b-481f-2acb9b503a7b">2. Keep Your Comments Sections Open and Moderated</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Comments Sections" data-entity-type="file" data-entity-uuid="24e781d2-6f01-4b6d-a940-8c3e2ed29306" src="/sites/default/files/inline-images/pexels-photo-326522.jpeg" class="align-center" /><p> </p> <p>One thing that keeps people coming back to a site is a sense of community. If a website can serve as a gathering place for like-minded people, they’ll be much more likely to make a habit out of checking in.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">You can opt for a message board like Disqus, or open each post to community discussion by allowing for comments. Whatever your decision might be, make sure to have a comprehensive set of policies and guidelines to maintain healthy discussion, as well as a dedicated team of moderators online to enforce them. You want to keep your comments section to house your audience’s ideas and opinions, not the ramblings of spam bots and trolls.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe71-a0d0-442d-70dcb95af33c">3. Give Your Audience Plenty to Talk About</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Audience Engagement " data-entity-type="file" data-entity-uuid="16154db4-6db6-428f-bb3f-e796cd95fa4a" src="/sites/default/files/inline-images/man-coffee-cup-pen.jpg" class="align-center" /><p> </p> <p>To get the most value out of each page, blog entry, or video upload, your content has to be written or designed to generate discussion. Open-ended blog articles that pose questions for your readership are a great example, as are message boards with updated talking points good for a certain time period (i.e. daily or weekly). Don’t believe us? Let us know why in the comments below.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">In an age where content spreads like wildfire, you also want to make sure your website pulls all the shares and inbound links it can. After inspiring a discussion, your next best outcome is to encourage your readers to drag your friends into it as well. If a page on your site receives heavy inbound traffic, you know you're on the right track.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe72-82ee-8e11-b2f47d36428e">4. Be Responsive</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Responsive web design " data-entity-type="file" data-entity-uuid="2bd424e2-19e9-43f2-ad73-49d6ab4996d4" src="/sites/default/files/inline-images/pexels-photo-251225.jpeg" class="align-center" /><p> </p> <p>A few points back, we mentioned how <a href="https://www.forbes.com/2009/04/06/lara-lee-community-branding-leadership-cmo-network-marketing">community-building is a valid and effective marketing strategy</a> for businesses and content creators alike. However, conditioning your visitors to share their opinions and connect with like minds is only half of the equation; the other half is creating a persona to join in those discussions.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Your website is a personality of its own, and many elements of effective brand communication apply to cyberspace. You’ll want to communicate in a way visitors find interesting, sincere, and reliable.</p> <p dir="ltr">Just be sure to keep a cool head and learn to deal with disruptive commenters. As we’ve said before, the internet can be a very frustrating place; take the worst of it in stride and don’t ever lose your head when engaging through your brand’s account.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe73-b99f-f1d6-961a1e4a00d7">5. Get With The Times</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Audience collaboration " data-entity-type="file" data-entity-uuid="58f72bd2-bbc3-4fd9-b752-21e6c9ed56e4" src="/sites/default/files/inline-images/pexels-photo-398532.jpeg" class="align-center" /><p><meta charset="utf-8" /></p> <p dir="ltr"> </p> <p dir="ltr">The best content creators know how to use popular culture to their advantage. Although content creation is about making something original and unique, the best websites balance this with appeals and references to things that modern audiences already appreciate, from casually mentioning recent blockbusters or hit TV shows, to breaking the clinical and professional tone to deliver a well-timed joke.</p> <p dir="ltr">This makes both your persona and your website feel more relatable and convinces your audience that your core messaging is relevant to their interests.</p> <p> </p> <p><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe75-a939-4107-1cb5a1a5441c">6. Learn from What They Love</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Audience Engagement " data-entity-type="file" data-entity-uuid="d75a2668-a241-47b8-bef3-63671cc4fea0" src="/sites/default/files/inline-images/pexels-photo-515169.jpeg" class="align-center" /><p> </p> <p>Let’s face it: yours isn’t the only website your audience visits. Odds are your target demographic subscribes to a handful of other websites out of habit, and, sometimes, they love those websites more than they love yours.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Don’t let this fact get you down, but let it inspire you. <a href="https://moz.com/blog/discovering-which-sites-your-target-audience-visits-whiteboard-friday">Find out what websites your demographic visits most frequently</a>, and take a page from their book. Take note of how they designed their site, how their writing looks, and everything you feel as you pass through their visitor experience. All of this should give you some idea of your audience’s preferences, as well as give a strong benchmark against which you can compare your own website.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr">Conclusion</h4> <p dir="ltr">Your visitors are the foundation of your website’s success. Take every opportunity to hear what they have to say, and adapt accordingly--you’ll be glad you collaborated with your audience when the ad revenue and sales come rolling in.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=6%20Ways%20To%20Boost%20Your%20Site%20Traffic%20With%20Audience%20Collaboration&amp;1=https%3A//www.vardot.com/en/blog/6-ways-boost-your-site-traffic-audience-collaboration&amp;2=node/1336" token="kXJEjNJiHh-JzvZBmqbeI9C11WDWVJXFDHT8QchlSR8"></drupal-render-placeholder></div> </div> Tue, 09 Jan 2018 10:04:44 +0000 Ahmed Jarrar 1336 at https://www.vardot.com The 6 Most Important Tips for your Project Kick-Off Meeting https://www.vardot.com/en/blog/6-most-important-tips-your-project-kick-meeting <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">December 26, 2017</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-01/42.png?itok=_DkKDY7x 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-01/42.png?itok=1zx2c7KI 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-01/42.png?itok=_DkKDY7x" alt="Tips for your Project Kick-off Meeting" title="Tips for your Project Kick-off Meeting" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><meta charset="utf-8" /></p> <p dir="ltr">A kick-off meeting with clients can set the tone for an entire project, along with setting up everyone’s expectations. It’s a big deal! And you want to do it right. Your kick-off meeting needs to be a success because you want your project to be a success.</p> <p dir="ltr">Read on to learn a little more about how to prepare, what to do in advance, where you need to find agreement with the client, and how you can set and meet goals presented by the team.</p> <p dir="ltr"> </p> <h4><meta charset="utf-8" /><b id="docs-internal-guid-8b0804a9-f41e-d641-42b3-73f6c66ecbc6">1. Be Prepared &amp; Know Who Will Attend the Meeting</b></h4> <p> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="c013a9f6-4944-4500-bd48-eb7385de2158" src="/sites/default/files/inline-images/woman-hand-desk-office.jpg" class="align-center" /><h4 dir="ltr"><br /><meta charset="utf-8" /></h4> <p dir="ltr">You and your clients are excited, and there is a great deal to discuss. There are steps you should take before you meet them in the boardroom.</p> <p dir="ltr">First, familiarize yourself with the client. Who is the stakeholder? Who will be in the room, and what role do they play? What do you need to obtain from each of them? Take the time to review every single participant, so that you can anticipate their questions, too. To start off the meeting, let everyone introduce themselves.</p> <p dir="ltr">Speaking of questions, it is smart to have clearly-defined questions ready. This will establish the role you are playing, which is the role of Expert. Nothing that comes out of that meeting can surprise you if you do your research properly.</p> <p dir="ltr">Research should involve past projects, too. Have you worked on anything similar? What was the client worried about in those situations? What did they focus on? Go through past notes and address similar concerns so that you can move past them quickly this time around.</p> <p dir="ltr"> </p> <h4>2. <meta charset="utf-8" /><b id="docs-internal-guid-8b0804a9-f427-e00d-cd40-1e32ef566996">Set a Clear Agenda</b></h4> <p> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="2d008b3d-4fb5-4f33-9cb6-c818d624f5f3" src="/sites/default/files/inline-images/Untitled%20design%20%285%29_0.png" class="align-center" /><p> </p> <p>Having an agenda to refer to will help you save time in the long run. It will also keep you from derailing off-topic and going off on a tangent. Include brief breaks if you need to, especially if the meeting is going to go long. Your audience will be grateful that you set aside time to allow them to gather their thoughts and to make queries.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Send the agenda to the client well ahead of the meeting. They will be grateful to receive a clear outline of expectations and deliverables for the meeting. They can also do their own preparation before coming to the table.</p> <p dir="ltr">Make sure the meeting is going to take place face to face. If you cannot be in the same room as your clients, set up a video conferencing call. Do not rely on the phone. There will be more of a connection this way.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-8b0804a9-f42c-208a-5370-6af51c5f8640">3. Set the Tone</b></h4> <p dir="ltr"> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="8178e0b2-8269-465e-89d7-64406bfb087d" src="/sites/default/files/inline-images/pexels-photo-541522%20-%20Copy.jpeg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Prepare the room and all of your equipment ahead of time. Make sure reception knows who to expect, and prepare refreshments. Print out your agendas, and create visual tools to get the conversation flowing. A one-on-one conversation with a client before the meeting can also help you get to know the people you will be working with and will help create jumping-off points for discussion.</p> <p dir="ltr">You likely have a presentation style, and it’s a good idea to review that now. Will this be an appropriate space for sharing your own industry knowledge? Perhaps a collaborative discussion or a brainstorming session makes more sense than a rapid-fire proposal.</p> <p dir="ltr">If you fear there may be opposing viewpoints in the room, have a plan for drawing out and addressing tension. Finding your method of approach can result in more credibility for you and your team, and will help you build enthusiasm for the work ahead.</p> <p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Read more: <a href="/blog/project-manager%E2%80%99s-guide-breaking-down-drupal-site-incremental-delivery">Project Manager’s Guide into Breaking Down a Drupal Site for Incremental Delivery</a></p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-8b0804a9-f449-36dc-504a-7b764657a028">4. Define the Next Steps Together </b></h4> <p dir="ltr"> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="666295b1-a1e0-4ec1-8d16-403fc740e944" src="/sites/default/files/inline-images/Untitled%20design%20%287%29.png" class="align-center" /><p> </p> <p>By the time your kick-off meeting ends, what needs to be completed? What needs to be agreed-upon? Whether you are working with a single entrepreneur or a corporation, write down their list of demands or expectations. Plan to discuss them one by one before the meeting ends. Use their own verbiage to show that you are A) listening closely and B) capable of getting the work done.</p> <p><meta charset="utf-8" /></p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-8b0804a9-f44b-62ee-ebdb-40c22d5baf7a">5. Establish a Communication Plan </b></h4> <p dir="ltr"> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="6b9e3d00-61ca-449b-b8dd-09964ba096da" src="/sites/default/files/inline-images/people-woman-coffee-meeting%20-%20Copy.jpg" class="align-center" /><p> </p> <p>Do not end the meeting without reviewing the ground rules. How will you communicate in the days and weeks ahead? Come to a conclusion with your clients about the goals of the project, and how you will meet them. Answer the who, what, where, how, and why of those deliverables in detail.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Your client may prefer collaboration throughout the project, while others prefer to circulate results internally and then transfer feedback later on down the road. Know what to expect when you hear back from them.</p> <p dir="ltr">Make sure you know whether the client wants to be communicated with constantly and see incremental deliveries, or if they simply want to receive the end result.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-8b0804a9-f44c-df35-7a87-84712c4fb281">6. Set Realistic Expectations </b></h4> <p dir="ltr"> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="0fea40d4-8452-4e55-b691-53a182b1e8a6" src="/sites/default/files/inline-images/pexels-photo-212286%20-%20Copy.jpeg" class="align-center" /><p> </p> <p>The worst thing you can do is set client expectations too high, and then fail to follow through. Be realistic about your capabilities, and timing and delivery of the project. This is the only chance you will have to convey a timeline to your client and help them understand how the process works.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">When you discuss deadlines, be brief and concise. Your client likely does not want to hear about every little thing you will be doing to meet their expectations. After all, that’s why they hired you!  </p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr"><strong>In Conclusion</strong></p> <p dir="ltr">By taking these steps to prepare for and rock your meeting, you will be in good shape for meeting client expectations and hitting them out of the park. Project scope often adjusts as you move forward, but if you follow this guide closely, it will deviate very little from the original plan. Your team and their team will be enthused, motivated, and ready to get to work!</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=The%206%20Most%20Important%20Tips%20for%20your%20Project%20Kick-Off%20Meeting&amp;1=https%3A//www.vardot.com/en/blog/6-most-important-tips-your-project-kick-meeting&amp;2=node/1331" token="lMN5bZtqFXpuVLXQAoMt1erNQT99vaiIoOJrCFzIB60"></drupal-render-placeholder></div> </div> Tue, 26 Dec 2017 09:08:59 +0000 Ahmed Jarrar 1331 at https://www.vardot.com