https://www.vardot.com/en/blog/rss.xml en 6 Reasons Why Leading News and Media Networks are Using Drupal 8 https://www.vardot.com/en/blog/6-reasons-why-leading-news-and-media-networks-are-using-drupal-8 <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">June 12, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-06/news_newtworks_using_drupal_1.0_1.png?itok=-FDd4iMO 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-06/news_newtworks_using_drupal_1.0_1.png?itok=4FMZaB9P 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-06/news_newtworks_using_drupal_1.0_1.png?itok=-FDd4iMO" alt="Drupal 8 News Publishing Platform " typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>The world’s top news and media networks operate different sites to targeting a wide audience. They know that the only thing better than playing to a niche market is playing to all the niche markets --by running multiple websites tailor-made to fit the preferences of their different market segments, they play to win.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">This kind of business model takes effort. Their content has to be distributed in multiple languages and reworked to fit different cultures. Naturally, it takes the right CMS to be able to pull this off while still managing to be user-friendly (after all, new content pops up every hour of a given day).</p> <p dir="ltr">This article will cover the reasons why <a href="https://www.drupal.org/industries/media-and-publishing">leading news and media outlets opt for Drupal 8</a>, choosing the framework for all other alternatives in the market. Read on to find out why Drupal is trusted by 73% of the top news and media networks (including Al Jazeera, the Walt Disney Company, Time Inc., The Economist, Twenty-First Century, CBS, and Viacom) are using it.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">Drupal 8 is Optimized for a 24 Hour News Cycle</h3> <img alt="Drupal 8 News Publishing Platform" data-entity-type="file" data-entity-uuid="1970d10c-ae05-4f3e-a8cb-34b20c81f9fd" src="/sites/default/files/inline-images/2_4.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">The news cycle is both the greatest and worst thing to ever happen to news media. On one hand, it guarantees a steady stream of content, and therefore opportunities to earn from subscriptions and ad space. On the other hand, news media practitioners are almost always on the clock.</p> <p dir="ltr">The freshness of a news item is time-sensitive and highly dependent on presentation (nobody wants to read a poorly-presented article, for instance). This is why a CMS like Drupal 8, which offers core features straight out of the box, is preferred among newsmen. For example, Drupal offers a <a href="https://www.drupal.org/project/varbase_editor">rich media editor</a> for the content creation stage of editorial work.</p> <p dir="ltr">Drupal’s functionality also extends beyond the newsroom, with offerings such as monetization tools, social media integration, and near-universal 3rd party integration.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-986f7e4a-d922-d3c6-babe-992b586e7e6f">Drupal 8 is Easy to Personalize and Localize</b></h3> <img alt="Drupal 8 Localization and Personalization " data-entity-type="file" data-entity-uuid="f4f5ef2d-63d0-46aa-81d4-441cd580563d" src="/sites/default/files/inline-images/1%20%281%29_0.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Personalization is the key to engaging with an audience. Users want to see content that appeals to their interests and challenges them to discover new information. Naturally, timing is also a major factor; a news site that is aware of their readers’ most active times can take full advantage of things like push notifications, and special offers to exclusive content.</p> <p dir="ltr">Beyond this, news agencies need to be able to push content that appeals to a person’s sense of locality --people are naturally drawn to things that might have an impact on their lives directly. While there’s no contesting the average person’s curiosity about distant happenings, top news and media networks know how to tap into the power of the parochial mindset.</p> <p dir="ltr"><a href="https://www.ostraining.com/blog/drupal/personalized-content-feeds/">Drupal enables personalization</a> through a suite of powerful tools designed by its large community of developers. The platform makes it easy to connect readers to the kinds of content that align with their interests. Likewise, localizing content is a necessity made accessible through the platform --nurturing a loyal following is easier with Drupal 8, which allows your content to be relevant to events that take place in their immediate surroundings.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-01d37909-d925-4937-e667-81e47303f02b">Drupal 8 Allows for Convenient Multi-Site Management</b></h3> <img alt="Drupal 8 Multi-Site Management " data-entity-type="file" data-entity-uuid="24177a75-4587-437f-a144-21107ae68fa2" src="/sites/default/files/inline-images/3_5.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Running multiple websites is easy with Drupal. The platform allows businesses to <a href="https://www.drupal.org/docs/7/multisite/multi-site-sharing-the-same-code-base">run multiple websites grounded in the same code base</a>. In plain English, you don’t need to build websites from scratch every time you want to expand your base of captive niches, and you can apply the same brand of aesthetic and experiential quality to your different digital holdings.</p> <p dir="ltr">Drupal offers a multi-site management solution, <a href="https://www.drupal.org/docs/7/multisite/multi-site-sharing-the-same-code-base">complete with tutorials</a>, that makes the job of expanding a news empire about as accessible designing a blog. Put this together with Drupal’s offer of news and media distribution solutions straight from the box, and sprawling online presences for news agencies can grow virtually overnight.</p> <p dir="ltr">Drupal 8 is Secure</p> <p dir="ltr">Security is a natural concern for any organization, and news companies are no exception. Nobody wants to lose credibility in the face of a cyber attack, or worse, have their subscribers’ data leaked.<br /> One of the pivotal reasons why the media prefers Drupal is the long tradition of security that surrounds the platform. Between the swarms of developers working to close every loophole and patch over every possible entry point and the <a href="https://www.drupal.org/drupal-security-team">dedicated team of security specialists</a> attached to Drupal, the framework does an excellent job of guaranteeing its users’ security.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-7933af90-d927-9601-5fa9-36b3c9a75c1f">Case Study: Uber Publisher &amp; Al Jazeera</b></h3> <img alt="Drupal 8 Case Study: Uber Publisher and Al Jazeera " data-entity-type="file" data-entity-uuid="aa16d3ec-fef4-4ea9-b7e1-b192fc299eae" src="/sites/default/files/inline-images/4_5.png" class="align-center" /><p><meta charset="utf-8" /></p> <p> </p> <p dir="ltr">We mentioned Al Jazeera among the list of news agencies that rely on Drupal for their CMS needs. They were generous enough to <a href="/our-work/al-jazeera-mubasher">agree to serve as an extensive case study</a> on the official Drupal website, and some of the major takeaways do a good job of proving how the platform is a good fit for the industry.</p> <p dir="ltr">The case study banks on the news agency’s growth after their tie-in with Drupal. It also describes how the agency met their myriad goals, including the unification of AJMN’s digital assets and workflows into a single interface. All told, the decision to opt for Drupal was a success for Al Jazeera.</p> <p dir="ltr">Now, what the case study didn’t cover was Al Jazeera’s decision to opt for one Drupal-based solution in particular: <a href="https://www.drupal.org/project/uber_publisher">Uber Publisher, a sub-profile of Varbase</a>. Uber Publisher is a Drupal distribution that contains over a thousand out-of-the-box features and is continuously funded, supported, and improved by Vardot --and likely a contributing factor to Al Jazeera’s digital success. Its features for media marketing, automated tagging, easy authoring, and SEO make it a potent tool in the hands of a business of any size.</p> <p dir="ltr"> </p> <h3 dir="ltr">Conclusion</h3> <p dir="ltr">Drupal 8 is an optimal solution for news and media networks, regardless of their size. It’s affordable, convenient, and easy to both implement and maintain over the lifespan of a media agency. A good network would do well to tap into the functionality that Drupal has to offer, and a great one would scan the market for tools such like Vardot’s Uber Publisher; with any luck, they’ll meet the same digital success as Al Jazeera and its cohort (or exceed it).</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=6%20Reasons%20Why%20Leading%20News%20and%20Media%20Networks%20are%20Using%20Drupal%208&amp;1=https%3A//www.vardot.com/en/blog/6-reasons-why-leading-news-and-media-networks-are-using-drupal-8&amp;2=node/1402" token="R35eKJSO8BmRiEciZTnAnZJjlWIV1Yk-jHwPElzz46g"></drupal-render-placeholder></div> </div> Tue, 12 Jun 2018 11:03:20 +0000 Ahmed Jarrar 1402 at https://www.vardot.com Why Choose Drupal 8 to Migrate from your Legacy CMS? https://www.vardot.com/en/blog/why-choose-drupal-8-migrate-your-legacy-cms <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">June 6, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-06/choose_drupal_1.0.png?itok=FE1SeCa3 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-06/choose_drupal_1.0.png?itok=Tm9JglH8 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-06/choose_drupal_1.0.png?itok=FE1SeCa3" alt="Migration to Drupal 8" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>If your business has been around for a while, there’s a fair chance that your site is running on a Legacy CMS. These outdated frameworks were a step above hardcoding (literally writing the entire site using, say, HTML), but don’t do the modern business any favors in the way of swift and cost-effective site design.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">The challenge for enterprises still running on a Legacy framework is clear: “Which modern CMS will help us make things easier for ourselves?”</p> <p dir="ltr">This article will cover what seems to us like the clear contender for the best of today’s CMS solutions --Drupal 8. We’ll cover the ease with which companies can migrate their content to Drupal 8, the thriving community around it, and other reasons why leading companies across various industries trust the platform to power their websites.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">Top Organizations Run with Drupal 8</h3> <img alt="Top Organizations Run with Drupal 8" data-entity-type="file" data-entity-uuid="6646f493-55e9-4713-b384-2743930a5295" src="/sites/default/files/inline-images/1_3.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Drupal 8 is the preferred framework for a significant number of the world’s most influential brands. Pinterest, The Economist, Tesla, Al Jazeera --and countless other industry leaders prefer Drupal 8 for its agility and scalability.</p> <p dir="ltr">If belonging to a wide group of peers isn’t enough to prove the platform’s reliability, then trust in the fact that the open market is more than happy to throw its weight behind the product-of-choice for its biggest spenders. Thanks to its prominence among elite organizations and businesses, <a href="https://www.drupal.org/about">over a million developers have flocked to Drupal</a> --making Drupal-based designs highly accessible for those with a relatively smaller pool of resources.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">Drupal 8 is Supported by a Thriving Community</h3> <img alt="Drupal 8 Community and Support" data-entity-type="file" data-entity-uuid="6a97241f-6fc4-4d33-9505-d8355bf7000c" src="/sites/default/files/inline-images/2_3.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Thanks to the framework’s prominence among big businesses, migrating to Drupal 8 means gaining access to a wide network of developers and innovators building additions to a single product. As a result, the options available to a business are staggering: e-commerce sites can choose from thousands of templates for their online storefronts, news sites can integrate chatbots, and services can manage volumes of content across multiple channels.</p> <p dir="ltr">Since its foundation, <a href="https://www.drupal.org/vardot">Vardot has been an active member of this community</a>. We can say with confidence that the platform has been crucial in our mission: to help the world’s most influential companies accomplish their own missions.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-7ea8fd13-d6ca-6757-1886-a4e7a25c2633">Drupal 8 Offers Risk-Free Migration</b></h3> <img alt="Drupal 8 Migration " data-entity-type="file" data-entity-uuid="a1d1da58-e5ab-4061-8598-353afd519718" src="/sites/default/files/inline-images/3_4.png" class="align-center" /><p> </p> <p>A major concern for people and organizations looking to modernize their digital assets is the fear of losing content while switching to a new CMS. The process is supposed to reduce cost and boost convenience --so it’s only natural to worry about having to restructure an entire network of websites or reproduce existing content.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">This concern is a thing of the past for Drupal users since the platform was designed for high flexibility. Essentially, it allows users to import vast and complex site architecture from legacy systems, removing the need to play around with a sales funnel that already works for you, or rebuild your site’s blog from scratch.</p> <p dir="ltr">If anything, making the move might actually increase the performance of your website. It takes the liberty of mapping out your existing URLs and updating them to meet the standards of the best SEO practices --meaning users will have a much easier time discovering your content and, hopefully, develop into sales-ready leads. Likewise, it eliminates redundant modules left over from your initial infrastructure and offers a clean database system right out of the box, meaning your site load times will be faster than ever (<a href="https://moz.com/learn/seo/page-speed">great for SEO</a>, and <a href="https://blog.hubspot.com/marketing/page-load-time-conversion-rates">great for generating conversions</a>!)</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-a679ea01-d6cc-7c1a-33b0-1474bf130ad4">Drupal 8 Offers Easy-to-Use Solutions</b></h3> <img alt="Drupal 8 Solutions " data-entity-type="file" data-entity-uuid="0935d0e2-3279-47a2-b5e5-c1d6c9034b6e" src="/sites/default/files/inline-images/5_4.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Legacy CMS platforms often demand much from users looking to update their websites. Since most new tools don’t bother aiming for compatibility with legacy systems, organizations looking to <a href="/blog/5-ai-tactics-large-e-commerce-websites-are-using">take advantage of AI</a>, voice search, and other top-of-the-line innovations will have to build them up from scratch.</p> <p dir="ltr">Drupal 8, on the other hand, offers plenty of valuable features right out of the box. These core features allow businesses and organizations of all kinds design powerful and functional websites suited to achieve whatever goals they’ve set. Even better, Drupal is open to 3rd party integrations like Salesforce, chatbots, and tools for both social media and customer support.</p> <p dir="ltr">Businesses shouldn’t have to fall behind in an age when software is growing exponentially. With all the technology available to <a href="https://blog.pandadoc.com/how-sales-technology-is-revolutionizing-the-selling-process/">grow your sales and revenue</a>, you don’t want to lag behind for a second.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-4b9f49f9-d6ce-8314-c006-7baab230e16f">Drupal is Perfect for Your Non-Technical Staff</b></h3> <img alt="Drupal 8 CMS" data-entity-type="file" data-entity-uuid="7d5ffe95-7b5b-49a7-b3a2-8a07fc50e2b9" src="/sites/default/files/inline-images/4_4.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">We’ve mentioned that Drupal is scalable --meaning it can grow as big as your company needs it to grow in as fast of a time as your company needs. The developers you’ve hired are guaranteed a simple time with it, and so are the people responsible for populating your site: your marketers, writers, and designers.</p> <p dir="ltr">The best websites are mentally and visually stimulating, which is why people pay so much to keep them looking pretty. Migrating to Drupal 8 allows you to scale back on training hours (no more need for your new hires to learn clunky, outdated systems) and put your I.T. team to more productive use.</p> <p dir="ltr"><b id="docs-internal-guid-0ef39781-d6d0-3ce9-d9e4-cd369c25d1e9"> </b></p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-b12ee832-d6d0-a1f4-b275-9c672248088d">Case Study - American University of Cairo (AUC)</b></h3> <img alt="AUC Case Study | Vardot" data-entity-type="file" data-entity-uuid="c8ea224c-61de-414f-807e-3a379be030d3" src="/sites/default/files/inline-images/auc-case-study.png" class="align-center" /><p> </p> <p>The AUC website was first to build using the iAPPS CMS: a Sharepoint content hub for microsites OpenAm, and other features. The result was a confusing hodgepodge of unnecessary applications that clashed to produce a fractured website. AUC, as you can imagine, didn’t thrive in the digital world under these conditions.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">When Vardot helped AUC migrate from Sharepoint to Drupal, the institution felt the changes instantly. Their website had a much stronger impact from that point forward and stopped being a headache for the university’s administrators to update. In short, migrating to Drupal helped AUC run a much better website.</p> <p dir="ltr"> </p> <h3 dir="ltr">Conclusion</h3> <p dir="ltr">Drupal 8 is, by all accounts, vastly superior to legacy CMS platforms. It’s arguably superior to CMS platforms that came much later --and the thriving community behind it is unlikely to stop broadening the limits of what the framework is capable of any time soon.</p> <p dir="ltr">For a good investment in your organization’s future, make the move away from your legacy system and switch to Drupal. You’ll find it highly secure, cost-effective, and easy to set up.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=Why%20Choose%20Drupal%208%20to%20Migrate%20from%20your%20Legacy%20CMS%3F&amp;1=https%3A//www.vardot.com/en/blog/why-choose-drupal-8-migrate-your-legacy-cms&amp;2=node/1401" token="hSAp27DmGwdZ0rakaAiEVNT8CjLymYgWAV_XsL2t9LY"></drupal-render-placeholder></div> </div> Wed, 06 Jun 2018 20:21:36 +0000 Ahmed Jarrar 1401 at https://www.vardot.com A Complete Checklist for Launching a Brand New Drupal Website https://www.vardot.com/en/blog/complete-checklist-launching-brand-new-drupal-website <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">April 8, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-04/49.png?itok=hR5VSm4J 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-04/49.png?itok=tJYE02PD 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-04/49.png?itok=hR5VSm4J" alt="New Drupal Website" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p> </p> <p><meta charset="utf-8" /></p> <h3 dir="ltr">Intro</h3> <p dir="ltr">As the old adage goes, the devil is in the details. Websites are complex ecosystems that have many moving parts—it takes more than an eye-catching layout and clever text, as you’ll soon realize as we go through this article.</p> <p dir="ltr">Here are a few pointers to get you started on the wild web:</p> <p dir="ltr"> </p> <h3 dir="ltr">Drupal CMS</h3> <p dir="ltr">First and foremost, jumpstart your web journey with a great software that allows for a hassle-free content management—easy writing, fast performance, and reliable security.</p> <p dir="ltr"><a href="https://www.drupal.org/">Drupal</a>, one of the most well-known platforms for web content management easily ticks all the right boxes, creating a strong foundation that will power your venture into digital. Through modular solutions that create integrated digital frameworks, this free and flexible open source platform gives you the power to tailor fit your tools specifically to the needs of your business.</p> <p dir="ltr">Compared to other platforms which force your business to work around their set systems and tools, Drupal does things your way. Limitless solutions coupled with a flexible content architecture means boundless opportunities for you and your business. Worry not about its capacity to handle heavy traffic, either, as it has proven its spectacular performance with many Drupal-powered big enterprise websites, like General Electric and Pfizer, and high traffic websites, like GRAMMY Awards and NBC Olympics.</p> <p dir="ltr">As an open source platform, it also undergoes continuous and concentrated innovation from its open source community, making sure that it constantly meets your business’ increasing needs.</p> <p> </p> <h3 dir="ltr">Content and Search Engine Optimization</h3> <p dir="ltr">With all the information available on the Internet, it can be difficult to stand out. Websites are a dime a dozen, and people have thousands of options to choose from.</p> <p dir="ltr">Where to begin?</p> <p dir="ltr">Build a strong foundation on engaging content and a cohesive search engine optimization (SEO) strategy. Find out what people are searching for, and target keywords related to your brand. In addition to that, structure your site so that it is easy to navigate—both for your customers and search crawlers. Lastly, make sure your <a href="https://www.shoutmeloud.com/seo-how-to-index-your-website-within-24-hours-in-search-engine.html">site is properly indexed</a> so Google can find you right away.</p> <p dir="ltr">Rather than merely producing content, figure out what content people need (which you’ll find out by doing <a href="https://moz.com/beginners-guide-to-seo/keyword-research">keyword research</a>) and deliver it. The more questions and queries you can answer, the more likely potential customers will engage you.</p> <p dir="ltr"> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="8a6d48af-b094-40af-89fa-d6315e9b9276" src="/sites/default/files/inline-images/1_1.png" class="align-center" /><p> </p> <div class="bs-callout bs-callout-info"><a href="https://go.vardot.com/drupal-launch-checklists"><b>Download Our Free Pre-Launch &amp; Post-Launch Checklists for Drupal 8 Sites</b></a></div> <p><meta charset="utf-8" /></p> <h3 dir="ltr">Design Review</h3> <p dir="ltr">More than how a website looks, the focus should be on how a website works. Create a pleasant user experience for your customers by studying how the different elements of your website interact with each other.</p> <p dir="ltr">To test, do side-by-side comparisons of the proposed layouts and approved designs, and perfect every intricate detail (i.e. fonts, header styles, color schemes, etc.) that could possibly affect a user’s browsing experience.</p> <p dir="ltr">Another very important element to consider is the images because they play such a huge role in the overall aesthetics and experience of the website. Make sure your images are properly and legally licensed and compress them so that they load quickly.</p> <p dir="ltr">Always communicate with your website’s design team to iron out details. Talk about any and all matters that need to be attended to before moving on.</p> <p dir="ltr"> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="50c303e8-66cb-425d-b4f9-d1d4643563e1" src="/sites/default/files/inline-images/3_3.png" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-f4457bc9-a5b0-c8a1-0a46-8b3f2708342f">Analytics</b></h3> <p dir="ltr">Ideally, something as crucial as setting up your website’s analytics should be done right the first time. You don’t want to spend unnecessary time, money, and energy redoing something that will be an imperative part of your platform’s core. Additionally, and perhaps more importantly, historical reports that provide valuable insight for future strategic decisions wouldn’t be available for perusal should you make further revisions and alterations down the line.</p> <p dir="ltr"><a href="https://www.google.com/analytics/">Google Analytics</a> provides a set of potent tools that should cover all the necessary bases for your website needs.</p> <p dir="ltr"> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="66be7547-8225-4933-8e33-672d4ed6fe19" src="/sites/default/files/inline-images/9_3.png" class="align-center" /><div> </div> <h3 dir="ltr">Website Browser Testing</h3> <p dir="ltr">Now that you’ve set up all the elements of the website, it’s time to test if it works the way it was designed. Perform tests on each and every website functionality to check for bugs and errors in performance, and adjust the codes accordingly.</p> <p dir="ltr">Monitor website performance through specialized trackers such as <a href="https://developers.google.com/speed/pagespeed/insights/">Google PageSpeed</a> and <a href="https://tools.pingdom.com/">Pingdom Tools</a> to match customer expectations with actual website user experience.</p> <p dir="ltr"> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="fcc813b3-3bb6-45d0-ac4a-bad23bf42927" src="/sites/default/files/inline-images/10_1.png" class="align-center" /><p><meta charset="utf-8" /></p> <div dir="ltr"> </div> <div dir="ltr"><b id="docs-internal-guid-f4457bc9-a5b6-0d59-6fb8-f268f45acc10" style="font-family: &quot;Proxima Nova&quot;, Raleway, sans-serif; font-size: 26px;">Final Pre-Launch</b></div> <div dir="ltr"> </div> <p dir="ltr">Before going live, test the more technical aspects that play an important role in the overall website performance. Go through each one of those aspects because even a small detail overlooked can be a costly mistake in the long run.</p> <p dir="ltr">Set up all domain registrations and third-party item connections to proper accounts; list down all unmet deliverables and plan for completion; download the current website using <a href="https://webzip.en.softonic.com/">WebZip</a> to back up your old site and revert to it if things go wrong; and confirm appointments with your go-to contact person for technical and IT matters.</p> <p dir="ltr">After ticking all the pre-launch items, it’s finally time to go live and get your website up and running, but <a href="https://www.orbitmedia.com/blog/how-to-launch-a-new-website/">make sure not to do it on a Friday</a>.</p> <div class="bs-callout bs-callout-info"><a href="https://go.vardot.com/drupal-launch-checklists"><b>Download Our Free Pre-Launch &amp; Post-Launch Checklists for Drupal 8 Sites</b></a></div> <h3>Post-launch</h3> <p>Once you take your website live, it will undergo a propagation period of a few hours for indexing and updating. While this is going on, what shows up on mobile might not necessarily mirror what your desktop screen displays, but this is nothing to worry about, as all devices will eventually parallel each other’s screens once the propagation period is over.</p> <p> </p> <img alt="New Drupal Website Checklist" data-entity-type="file" data-entity-uuid="249d1034-604e-45e0-a61e-a736987feef4" src="/sites/default/files/inline-images/15.png" class="align-center" /><div> </div> <h3>Announcement and Marketing</h3> <p dir="ltr">Now that your website is finally running smoothly, it’s time to announce this milestone to the public. Hype up your new website and continuously build up interest among stakeholders through constant and consistent promotion in your various consumer touchpoints (i.e. email, social media, newsletters, etc.).</p> <h3 dir="ltr">Conclusion</h3> <p dir="ltr">When you fail to prepare, you prepare to fail. But when you prepare, you set yourself up for success.</p> <p dir="ltr">Props to you for doing your proper research on the best ways to launch your new company website. Just remember to go through this launch checklist faithfully and, in no time, sit back and relax as you watch incoming site traffic come in droves and your overall business performance soar.</p> <div class="bs-callout bs-callout-info" dir="ltr"> <p><a href="https://go.vardot.com/drupal-launch-checklists"><b>Download Our Free Pre-Launch &amp; Post-Launch Checklists for Drupal 8 Sites</b></a></p> </div> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=A%20Complete%20Checklist%20for%20Launching%20a%20Brand%20New%20Drupal%20Website&amp;1=https%3A//www.vardot.com/en/blog/complete-checklist-launching-brand-new-drupal-website&amp;2=node/1386" token="bwpL46d9Ur5-lwMmZ8njbsF9eiA_yLXngwZ-LLgUYbc"></drupal-render-placeholder></div> </div> Sun, 08 Apr 2018 14:17:41 +0000 Ahmed Jarrar 1386 at https://www.vardot.com Interview with Omar Alahmed, the First Acquia Certified Drupal 8 Backend / Developer in MENA https://www.vardot.com/en/blog/interview-omar-alahmed-first-acquia-certified-drupal-8-backend-developer-mena <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">February 15, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-04/44.0_3.jpg?itok=0GicQus9 1x" media="all and (max-width: 767px)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/d9/public/2018-04/44.0_3.jpg?itok=DdG-bxlS 1x" media="all and (min-width: 768px)" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-04/44.0_3.jpg?itok=0GicQus9" alt="Interview with Omar Alahmed" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Omar Alahmed is a Technical Team Lead at <a href="/en">Vardot</a> with more than 10 years experience in web development, specializing in PHP and Drupal. Omar has worked with Drupal since 2007 starting with Drupal 5 and has continued along mastering 6, 7, and Drupal 8.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Omar had multiple motivations to earn certifications, which serve to establish his credibility and expertise. He has achieved <a href="http://www.zend.com/en/yellow-pages/ZEND023616">Zend Certified PHP Engineer</a> in Sep 2013, Oracle Certified Professional (OCP) MySQL 5.6 Developer in May 2014, <a href="https://certification.acquia.com/user/756550">Acquia Certified Developer - Drupal 7</a> in Dec 2014, and most recently, <a href="https://certification.acquia.com/user/756550">Acquia Certified Developer - Drupal 8</a> in Jan 2018 and <a href="https://certification.acquia.com/user/756550">Acquia Certified Back End Specialist - Drupal 8</a> in Feb 2018.</p> <p dir="ltr">More importantly, is the added benefit of the time spent reviewing and studying all of the relevant topics and materials that these qualifications are built upon. His deep study of computer science concepts allowed him to step beyond surface-level theory and apply his learnings directly in his application of the code.</p> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr">We interview Omar about what excites him most working with enterprise Drupal implementations at Vardot.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">What are the tasks you find most exciting?</h3> <h3 dir="ltr"><meta charset="utf-8" /></h3> <p dir="ltr">I started as a full-stack developer and I always feel that it is the best role for a new web developer. This is because it will introduce you to the broadest view of the web development life-cycle process. Taking this approach will give you exposure and the opportunity to examine what is needed in each phase. However, after getting the needed experience, some tasks may distract you from the deeper technical items. Therefore, I currently prefer to work on more custom tasks, such as using APIs and custom module development.</p> <p dir="ltr">At Vardot, we follow the Agile methodology in our project development life-cycle. This usually begins with a <a href="/blog/project-manager%E2%80%99s-guide-breaking-down-drupal-site-incremental-delivery">Work Breakdown Structure (WBS)</a>, dividing the project deliverables into small chunks, and then assigning them to project’s team members. I prefer to work on the more customized tasks, either on the backend or frontend and to guide and train other team members when needed. For our team, this helps us deliver the tasks in a formalized practice and ensures projects to follow the Drupal best-practices, thus contributing to the Drupal project more often in each project.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-3f886f25-9905-39df-aff4-7a751e6133f5">How did you prepare for the exams? What background knowledge does one need to get Acquia Drupal 8 Developer &amp; Acquia Back End Specialist Certified?</b></h3> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr">When I received the Acquia Certified Developer - Drupal 7 certification, I realized that the exam truly validates a Drupal developer experience in mastering a Drupal website in a professional and standardized way. It is not a theoretical exam and cannot be passed simply by reading a study guide. Practical experience in developing web applications, like the work I do at Vardot, is required to succeed.</p> <p dir="ltr">At Vardot we always strive to follow and endorse the best practices in development and apply it to different types of projects. Given this experience, I didn't find any difficulties during the preparation for the exam. I made sure to review the study guide links that were provided by Acquia and found ways to programmatically apply the topics that I had not worked with before. This allowed me to apply these topics in action instead of only reading about them.</p> <p dir="ltr">Anyone pursuing this certification would probably agree that programming is an experimental science. In order to obtain the reusable knowledge at hand, you must write code and repeatedly practice. This method will help you expose problems that you may not be been introduced to before. I found that the published <a href="https://docs.acquia.com/articles/building-drupal-8-modules">Acquia documentation</a> is a good start for module development, as well as the Drupal API documentation.</p> <p dir="ltr"><strong>Particularly:</strong></p> <ul dir="ltr"><li><a href="https://www.drupal.org/docs/develop/standards">Coding Standards</a></li> <li><a href="https://www.drupal.org/docs/8/api/block-api">Block API</a></li> <li><a href="https://www.drupal.org/docs/8/api/form-api">Form API</a></li> <li><a href="https://www.drupal.org/docs/8/api/cache-api/cache-api">Cache API</a></li> <li><a href="https://www.drupal.org/docs/8/api/routing-system">Routing API</a></li> <li><a href="https://www.drupal.org/docs/8/theming">Theming API</a></li> </ul><p dir="ltr">Don't panic if you don't have an enjoyable experience in the Drupal API or module development resources. The key takeaway is to get an overview of the topics and then apply as much as you can.</p> <p dir="ltr">Preparing using the above material is very important for both the Developer and Back End Specialist exams. The Developer exam covers advanced topics, but it also encompasses site building skills, such as working with content types, blocks, taxonomies, and views.</p> <p dir="ltr">The Back End Specialist exam touches everything about Drupal API, performance, security, contributing to the community, and how to apply these techniques in real tasks by giving real scenarios or problems and asking to resolve them in the best way. So make sure to understand Drupal 8 core’s structure, and to do more hands-on practices before taking the exam, especially if you are not familiar with the latest PHP and OOP development techniques such as design patterns.</p> <p dir="ltr">For further information about the content of the exams, you can check out <a href="https://training.acquia.com/study-guides?_ga=2.34228065.1307884771.1518531968-1774112386.1518350046">the study guides for Acquia certification exams</a> and an overview of <a href="https://www.acquia.com/customer-success/learning-services/acquia-certification-program-overview">Acquia Certification Program</a>.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><b id="docs-internal-guid-3f886f25-9906-7b02-fc37-1e1fc2db12a7">What are some tips you would give other developers working on Drupal 8?</b></h3> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr">As a Drupal 8 developer, you have probably observed that the Drupal community is the most important factor that places Drupal as the top web development platform. Therefore, I would say to try to interact with the community members; don’t work alone, don’t repeat yourself, and be cooperative as much as possible. If you find a bug or need a new feature, feel free to create a new issue in the project. You can also resolve, test and patch it to enable all Drupalers around the world to benefit along with you.</p> <p dir="ltr">You’re probably aware that Drupal 8 is built on top of many <a href="https://symfony.com/">Symfony2</a> components, like <a href="http://symfony.com/doc/current/components/dependency_injection.html">DependencyInjection</a>, <a href="http://symfony.com/doc/current/components/event_dispatcher.html">EventDispatcher</a>, and <a href="http://symfony.com/doc/current/components/routing.html">Routing</a>, with some customizations to be suitable for Drupal needs. With that in mind, it's a good idea for you to traverse how the core uses these components in order to facilitate and speed up your Drupal development. It’s important to always use the Drupal core code as an example if you need to write custom code because it will illustrate the best way to proceed and enlighten you what APIs are available for use. This helps you learn by example.</p> <p> </p> <h3>Summary</h3> <p dir="ltr">Omar Alahmed gives us a great example of what it takes to demonstrate success as a specialized developer in the Drupal community. Through his exhibited certifications, we can assume Omar's background required many dedicated hours of hard work and study. But we can also see that he was preparing for more than just certifications. Omar shows a passion for web development community at large, offering his advice as a team lead on what it takes to be a successful team player. His method of approaching problems and finding new ways to create solutions using industry best practices and established patterns makes Omar an invaluable member of our development team at Vardot.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=Interview%20with%20Omar%20Alahmed%2C%20the%20First%20Acquia%20Certified%20Drupal%208%20Backend%20/%20Developer%20in%20MENA&amp;1=https%3A//www.vardot.com/en/blog/interview-omar-alahmed-first-acquia-certified-drupal-8-backend-developer-mena&amp;2=node/1346" token="oRDzcZYmmyiaqIyy4zwG1AeOcBp7wtMtP6cXOibSKTQ"></drupal-render-placeholder></div> </div> Thu, 15 Feb 2018 10:27:22 +0000 Ahmed Jarrar 1346 at https://www.vardot.com 6 Ways To Boost Your Site Traffic With Audience Collaboration https://www.vardot.com/en/blog/6-ways-boost-your-site-traffic-audience-collaboration <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">January 9, 2018</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-01/41.png?itok=4UVqavMJ 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-01/41.png?itok=G_lpgZm0 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-01/41.png?itok=4UVqavMJ" alt="6 Ways To Boost Your Site Traffic " typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>The most popular websites know that the secret to maintaining high traffic is audience collaboration: keeping readers or viewers hooked by encouraging them to participate in your site or brand’s day-to-day activity.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">By engaging with an audience, you give visitors more reasons to click through pages, explore links, and visit repeatedly.</p> <p dir="ltr">Here are six of the most effective ways to engage with your audience, chosen for their simplicity and impact:</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe6f-408d-58f5-e2f20a89bbbe">1. Know Your Audience</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Know Your Audience" data-entity-type="file" data-entity-uuid="b9585cba-654d-414e-808f-bf569cf51ee2" src="/sites/default/files/inline-images/startup-photos.jpg" class="align-center" /><p> </p> <p><meta charset="utf-8" />Proper content planning takes a keen familiarity with your target audience, their habits, and their preferences. <a href="https://www.google.com/analytics">Google Analytics</a> and similar marketing tools offer customers vital information about their users: where they come from, what kinds of devices they use, and what they do when they explore your site.</p> <p><br /> This is a reliable way of mapping the behavior of your average visitor and which pages or types of content are the most valuable. Likewise, knowing what devices your visitors use can give you <a href="https://www.appticles.com/blog/2016/03/mobile-vs-desktop-13-essential-user-behaviors/">insight into their preferences</a> and help you assess whether or not your site is optimized for the people who comprise the majority of your traffic.</p> <p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Audience collaboration is a matter of gathering and using your visitors’ input to improve their experiences with your website.  When you make changes to your website that reflect your audience’s feedback and preferences, they’ll be sure to notice.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe70-b10b-481f-2acb9b503a7b">2. Keep Your Comments Sections Open and Moderated</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Comments Sections" data-entity-type="file" data-entity-uuid="24e781d2-6f01-4b6d-a940-8c3e2ed29306" src="/sites/default/files/inline-images/pexels-photo-326522.jpeg" class="align-center" /><p> </p> <p>One thing that keeps people coming back to a site is a sense of community. If a website can serve as a gathering place for like-minded people, they’ll be much more likely to make a habit out of checking in.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">You can opt for a message board like Disqus, or open each post to community discussion by allowing for comments. Whatever your decision might be, make sure to have a comprehensive set of policies and guidelines to maintain healthy discussion, as well as a dedicated team of moderators online to enforce them. You want to keep your comments section to house your audience’s ideas and opinions, not the ramblings of spam bots and trolls.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe71-a0d0-442d-70dcb95af33c">3. Give Your Audience Plenty to Talk About</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Audience Engagement " data-entity-type="file" data-entity-uuid="16154db4-6db6-428f-bb3f-e796cd95fa4a" src="/sites/default/files/inline-images/man-coffee-cup-pen.jpg" class="align-center" /><p> </p> <p>To get the most value out of each page, blog entry, or video upload, your content has to be written or designed to generate discussion. Open-ended blog articles that pose questions for your readership are a great example, as are message boards with updated talking points good for a certain time period (i.e. daily or weekly). Don’t believe us? Let us know why in the comments below.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">In an age where content spreads like wildfire, you also want to make sure your website pulls all the shares and inbound links it can. After inspiring a discussion, your next best outcome is to encourage your readers to drag your friends into it as well. If a page on your site receives heavy inbound traffic, you know you're on the right track.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe72-82ee-8e11-b2f47d36428e">4. Be Responsive</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Responsive web design " data-entity-type="file" data-entity-uuid="2bd424e2-19e9-43f2-ad73-49d6ab4996d4" src="/sites/default/files/inline-images/pexels-photo-251225.jpeg" class="align-center" /><p> </p> <p>A few points back, we mentioned how <a href="https://www.forbes.com/2009/04/06/lara-lee-community-branding-leadership-cmo-network-marketing">community-building is a valid and effective marketing strategy</a> for businesses and content creators alike. However, conditioning your visitors to share their opinions and connect with like minds is only half of the equation; the other half is creating a persona to join in those discussions.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Your website is a personality of its own, and many elements of effective brand communication apply to cyberspace. You’ll want to communicate in a way visitors find interesting, sincere, and reliable.</p> <p dir="ltr">Just be sure to keep a cool head and learn to deal with disruptive commenters. As we’ve said before, the internet can be a very frustrating place; take the worst of it in stride and don’t ever lose your head when engaging through your brand’s account.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe73-b99f-f1d6-961a1e4a00d7">5. Get With The Times</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Audience collaboration " data-entity-type="file" data-entity-uuid="58f72bd2-bbc3-4fd9-b752-21e6c9ed56e4" src="/sites/default/files/inline-images/pexels-photo-398532.jpeg" class="align-center" /><p><meta charset="utf-8" /></p> <p dir="ltr"> </p> <p dir="ltr">The best content creators know how to use popular culture to their advantage. Although content creation is about making something original and unique, the best websites balance this with appeals and references to things that modern audiences already appreciate, from casually mentioning recent blockbusters or hit TV shows, to breaking the clinical and professional tone to deliver a well-timed joke.</p> <p dir="ltr">This makes both your persona and your website feel more relatable and convinces your audience that your core messaging is relevant to their interests.</p> <p> </p> <p><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-49362674-fe75-a939-4107-1cb5a1a5441c">6. Learn from What They Love</b></h4> <img alt="6 Ways To Boost Your Site Traffic | Audience Engagement " data-entity-type="file" data-entity-uuid="d75a2668-a241-47b8-bef3-63671cc4fea0" src="/sites/default/files/inline-images/pexels-photo-515169.jpeg" class="align-center" /><p> </p> <p>Let’s face it: yours isn’t the only website your audience visits. Odds are your target demographic subscribes to a handful of other websites out of habit, and, sometimes, they love those websites more than they love yours.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Don’t let this fact get you down, but let it inspire you. <a href="https://moz.com/blog/discovering-which-sites-your-target-audience-visits-whiteboard-friday">Find out what websites your demographic visits most frequently</a>, and take a page from their book. Take note of how they designed their site, how their writing looks, and everything you feel as you pass through their visitor experience. All of this should give you some idea of your audience’s preferences, as well as give a strong benchmark against which you can compare your own website.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr">Conclusion</h4> <p dir="ltr">Your visitors are the foundation of your website’s success. Take every opportunity to hear what they have to say, and adapt accordingly--you’ll be glad you collaborated with your audience when the ad revenue and sales come rolling in.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=6%20Ways%20To%20Boost%20Your%20Site%20Traffic%20With%20Audience%20Collaboration&amp;1=https%3A//www.vardot.com/en/blog/6-ways-boost-your-site-traffic-audience-collaboration&amp;2=node/1336" token="kXJEjNJiHh-JzvZBmqbeI9C11WDWVJXFDHT8QchlSR8"></drupal-render-placeholder></div> </div> Tue, 09 Jan 2018 10:04:44 +0000 Ahmed Jarrar 1336 at https://www.vardot.com The 6 Most Important Tips for your Project Kick-Off Meeting https://www.vardot.com/en/blog/6-most-important-tips-your-project-kick-meeting <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">December 26, 2017</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2018-01/42.png?itok=_DkKDY7x 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2018-01/42.png?itok=1zx2c7KI 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2018-01/42.png?itok=_DkKDY7x" alt="Tips for your Project Kick-off Meeting" title="Tips for your Project Kick-off Meeting" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><meta charset="utf-8" /></p> <p dir="ltr">A kick-off meeting with clients can set the tone for an entire project, along with setting up everyone’s expectations. It’s a big deal! And you want to do it right. Your kick-off meeting needs to be a success because you want your project to be a success.</p> <p dir="ltr">Read on to learn a little more about how to prepare, what to do in advance, where you need to find agreement with the client, and how you can set and meet goals presented by the team.</p> <p dir="ltr"> </p> <h4><meta charset="utf-8" /><b id="docs-internal-guid-8b0804a9-f41e-d641-42b3-73f6c66ecbc6">1. Be Prepared &amp; Know Who Will Attend the Meeting</b></h4> <p> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="c013a9f6-4944-4500-bd48-eb7385de2158" src="/sites/default/files/inline-images/woman-hand-desk-office.jpg" class="align-center" /><h4 dir="ltr"><br /><meta charset="utf-8" /></h4> <p dir="ltr">You and your clients are excited, and there is a great deal to discuss. There are steps you should take before you meet them in the boardroom.</p> <p dir="ltr">First, familiarize yourself with the client. Who is the stakeholder? Who will be in the room, and what role do they play? What do you need to obtain from each of them? Take the time to review every single participant, so that you can anticipate their questions, too. To start off the meeting, let everyone introduce themselves.</p> <p dir="ltr">Speaking of questions, it is smart to have clearly-defined questions ready. This will establish the role you are playing, which is the role of Expert. Nothing that comes out of that meeting can surprise you if you do your research properly.</p> <p dir="ltr">Research should involve past projects, too. Have you worked on anything similar? What was the client worried about in those situations? What did they focus on? Go through past notes and address similar concerns so that you can move past them quickly this time around.</p> <p dir="ltr"> </p> <h4>2. <meta charset="utf-8" /><b id="docs-internal-guid-8b0804a9-f427-e00d-cd40-1e32ef566996">Set a Clear Agenda</b></h4> <p> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="2d008b3d-4fb5-4f33-9cb6-c818d624f5f3" src="/sites/default/files/inline-images/Untitled%20design%20%285%29_0.png" class="align-center" /><p> </p> <p>Having an agenda to refer to will help you save time in the long run. It will also keep you from derailing off-topic and going off on a tangent. Include brief breaks if you need to, especially if the meeting is going to go long. Your audience will be grateful that you set aside time to allow them to gather their thoughts and to make queries.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Send the agenda to the client well ahead of the meeting. They will be grateful to receive a clear outline of expectations and deliverables for the meeting. They can also do their own preparation before coming to the table.</p> <p dir="ltr">Make sure the meeting is going to take place face to face. If you cannot be in the same room as your clients, set up a video conferencing call. Do not rely on the phone. There will be more of a connection this way.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-8b0804a9-f42c-208a-5370-6af51c5f8640">3. Set the Tone</b></h4> <p dir="ltr"> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="8178e0b2-8269-465e-89d7-64406bfb087d" src="/sites/default/files/inline-images/pexels-photo-541522%20-%20Copy.jpeg" class="align-center" /><p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Prepare the room and all of your equipment ahead of time. Make sure reception knows who to expect, and prepare refreshments. Print out your agendas, and create visual tools to get the conversation flowing. A one-on-one conversation with a client before the meeting can also help you get to know the people you will be working with and will help create jumping-off points for discussion.</p> <p dir="ltr">You likely have a presentation style, and it’s a good idea to review that now. Will this be an appropriate space for sharing your own industry knowledge? Perhaps a collaborative discussion or a brainstorming session makes more sense than a rapid-fire proposal.</p> <p dir="ltr">If you fear there may be opposing viewpoints in the room, have a plan for drawing out and addressing tension. Finding your method of approach can result in more credibility for you and your team, and will help you build enthusiasm for the work ahead.</p> <p> </p> <p><meta charset="utf-8" /></p> <p dir="ltr">Read more: <a href="/blog/project-manager%E2%80%99s-guide-breaking-down-drupal-site-incremental-delivery">Project Manager’s Guide into Breaking Down a Drupal Site for Incremental Delivery</a></p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-8b0804a9-f449-36dc-504a-7b764657a028">4. Define the Next Steps Together </b></h4> <p dir="ltr"> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="666295b1-a1e0-4ec1-8d16-403fc740e944" src="/sites/default/files/inline-images/Untitled%20design%20%287%29.png" class="align-center" /><p> </p> <p>By the time your kick-off meeting ends, what needs to be completed? What needs to be agreed-upon? Whether you are working with a single entrepreneur or a corporation, write down their list of demands or expectations. Plan to discuss them one by one before the meeting ends. Use their own verbiage to show that you are A) listening closely and B) capable of getting the work done.</p> <p><meta charset="utf-8" /></p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-8b0804a9-f44b-62ee-ebdb-40c22d5baf7a">5. Establish a Communication Plan </b></h4> <p dir="ltr"> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="6b9e3d00-61ca-449b-b8dd-09964ba096da" src="/sites/default/files/inline-images/people-woman-coffee-meeting%20-%20Copy.jpg" class="align-center" /><p> </p> <p>Do not end the meeting without reviewing the ground rules. How will you communicate in the days and weeks ahead? Come to a conclusion with your clients about the goals of the project, and how you will meet them. Answer the who, what, where, how, and why of those deliverables in detail.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Your client may prefer collaboration throughout the project, while others prefer to circulate results internally and then transfer feedback later on down the road. Know what to expect when you hear back from them.</p> <p dir="ltr">Make sure you know whether the client wants to be communicated with constantly and see incremental deliveries, or if they simply want to receive the end result.</p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h4 dir="ltr"><b id="docs-internal-guid-8b0804a9-f44c-df35-7a87-84712c4fb281">6. Set Realistic Expectations </b></h4> <p dir="ltr"> </p> <img alt="Tips for your Project Kick-off Meeting" data-entity-type="file" data-entity-uuid="0fea40d4-8452-4e55-b691-53a182b1e8a6" src="/sites/default/files/inline-images/pexels-photo-212286%20-%20Copy.jpeg" class="align-center" /><p> </p> <p>The worst thing you can do is set client expectations too high, and then fail to follow through. Be realistic about your capabilities, and timing and delivery of the project. This is the only chance you will have to convey a timeline to your client and help them understand how the process works.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">When you discuss deadlines, be brief and concise. Your client likely does not want to hear about every little thing you will be doing to meet their expectations. After all, that’s why they hired you!  </p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr"><strong>In Conclusion</strong></p> <p dir="ltr">By taking these steps to prepare for and rock your meeting, you will be in good shape for meeting client expectations and hitting them out of the park. Project scope often adjusts as you move forward, but if you follow this guide closely, it will deviate very little from the original plan. Your team and their team will be enthused, motivated, and ready to get to work!</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=The%206%20Most%20Important%20Tips%20for%20your%20Project%20Kick-Off%20Meeting&amp;1=https%3A//www.vardot.com/en/blog/6-most-important-tips-your-project-kick-meeting&amp;2=node/1331" token="lMN5bZtqFXpuVLXQAoMt1erNQT99vaiIoOJrCFzIB60"></drupal-render-placeholder></div> </div> Tue, 26 Dec 2017 09:08:59 +0000 Ahmed Jarrar 1331 at https://www.vardot.com Top 10 Free Bootstrap-based Themes for Drupal 8 https://www.vardot.com/en/blog/top-10-free-bootstrap-based-themes-drupal-8-0 <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/ahmed-jarrar"><img src="/sites/default/files/styles/24x24/public/2018-01/jarraw-color.jpg?h=40aa9c2a&amp;itok=yyRD2zXK" width="24" height="24" alt="Thumbnail" title="Ahmed Jarrar" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/ahmed-jarrar" hreflang="en">Ahmed Jarrar</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">December 13, 2017</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2017-12/40.png?itok=dMG9jgtL 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2017-12/40.png?itok=5-D2qAU7 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2017-12/40.png?itok=dMG9jgtL" alt="Themes for Drupal 8" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p dir="ltr">An <a href="/blog/top-10-free-drupal-themes">earlier post</a> presents what we believed were the top 10 free Drupal themes at the time.</p> <p dir="ltr">This post is an update of the previous post with two important changes to the evaluation criteria. First, the previous list includes themes for both Drupal version 7 and 8; the new top 10 list consists of free themes for Drupal 8 only. While Drupal 7 is still the most used Drupal version today, Drupal 8 is by far the most popular, and when it is finally time to upgrade, the vast number of Drupal 7 sites will need to replace their existing theme with one that supports Drupal 8.</p> <p dir="ltr"> </p> <img alt="Themes for Drupal 8" data-entity-type="file" data-entity-uuid="48ddf7a4-aa41-4783-990a-aa415bd97ee5" src="/sites/default/files/inline-images/17%20%28Drupal%208-%20How%20to%20change%20The%20Contact%20Page%20Title%29.png" class="align-center" /><p>The second reason for updating the list is that Bootstrap has emerged as the industry-leading front-end framework for developing responsive mobile-first websites. In fact, <a href="https://w3techs.com/technologies/details/js-bootstrap/all/all">recent web analytics</a> indicates that 16.3% of all websites are built with the Bootstrap framework. <a href="https://www.drupal.org/project/bootstrap">Bootstrap for Drupal</a> is a base theme which implements the Bootstrap framework on the Drupal technology platform.The Bootstrap for the Drupal base theme has gained wide adoption and support in the Drupal community, including <a href="https://tag1consulting.com/">Tag1 Consulting</a>, its maintainer.</p> <p dir="ltr">Numerous Drupal modules have been implemented to enhance site building using the Bootstrap base theme. For instance, <a href="https://www.drupal.org/project/views_bootstrap">Views Bootstrap</a> and <a href="https://www.drupal.org/project/bootstrap_layouts">Bootstrap Layouts</a> are 2 modules that support site builders with theme component creation and layout respectively.</p> <p dir="ltr">Vardot‘s own Drupal 8 distribution, <a href="/products-services/product-info/varbase-enterprise-website-platform">Varbase</a>, also supports the Bootstrap base theme. In addition, Vardot has contributed 2 modules to support the creation of View modes, Layouts, and Paragraphs using Bootstrap: <a href="https://www.drupal.org/project/varbase_bootstrap_paragraphs">Varbase Bootstrap Paragraphs</a> and <a href="https://www.drupal.org/project/vmi">View Modes Inventory - Bootstrap Ready</a>. </p> <p dir="ltr">In summary, to be considered for the new top 10 theme list, a theme must be: Free; Supported on Drupal 8; Bootstrap-based; General purpose - instead of industry-specific; and Responsive.  </p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">1. Creative Responsive</h3> <img alt="Creative responsive" data-entity-type="file" data-entity-uuid="315cc335-06c2-462a-a441-e22a6fd7caaf" src="/sites/default/files/inline-images/creative-responsive-theme_1.png" class="align-center" /><p><a href="https://www.drupal.org/project/creative_responsive_theme">Creative Responsive</a> occupies the top spot on the top 10 list with respect to the number of deployments on Drupal 8 websites as of November 2017. This theme supports the display of web contents in 3 columns: the main column, a left, and a right sidebar. Also, you can configure up to 16 block regions to organize information on a webpage. Last but not least, built-in support is provided to integrate with popular social media such as Facebook, Twitter, Google+, etc.</p> <p dir="ltr">If you are looking for a reputable general-purpose theme with a modern look, Creative Response is a very strong candidate.</p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">2. Business Responsive</h3> <img alt="Business Responsive Theme | Themes for Drupal 8" data-entity-type="file" data-entity-uuid="a755ae7e-436b-4ff3-b23c-751b46f3eb95" src="/sites/default/files/inline-images/detail_page_banner_1_0.png" class="align-center" /><p dir="ltr"><a href="https://www.drupal.org/project/business_responsive_theme">Business Responsive</a> and the aforementioned Creative Responsive are 2 themes created by the same parent company, Zymphonies.</p> <p dir="ltr">Despite being the slightly older and scaled-down version of Creative Responsive, Business Responsive makes up for the lack of finesse by just working reliably. As an added insurance, you can purchase premium support for the theme from Zymphonies. If you want a no-frills corporate theme that just works out-of-the-box, you should definitely consider Business Responsive.</p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">3. NewsPlus Lite</h3> <img alt="NewsPlus Lite Theme | Themes for Drupal 8" data-entity-type="file" data-entity-uuid="ff3517fe-5a3f-43ff-a0d4-aba3dd845a6e" src="/sites/default/files/inline-images/newsplus-lite-1_1.jpg" class="align-center" /><p dir="ltr"><a href="https://www.drupal.org/project/newsplus_lite">NewsPlus Lite</a> is the free version of the NewsPlus Premium theme. The premium version is essentially a Drupal distribution which includes the free NewsPlus Lite theme.</p> <p dir="ltr">Despite its name, this theme is at par feature-wise with the other top free themes. For some features, NewsPlus Lite is even better, e.g., it supports the 3-column layout. What sets NewsPlus Lite apart is the up-to-date online documentation database which is maintained by MoreThanThemes, its parent company, and a reputable Drupal theme vendor.</p> <p dir="ltr">If you are building a news magazine website, and don’t have a lot of prior experience doing so, NewsPlus Lite is well worth your consideration.</p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">4. Bootstrap Mint</h3> <img alt="Bootstrap Mint Theme | Themes for Drupal 8" data-entity-type="file" data-entity-uuid="90d6f815-c725-4a1b-a9f1-87ff4758251d" src="/sites/default/files/inline-images/placeit%20%2812%29_0.png" style="box-sizing: border-box; cursor: default; border: 0px; vertical-align: middle; max-width: 100%;" class="align-center" /><p><a href="https://www.drupal.org/project/bootstrap_mint">Bootstrap Mint</a> boasts the most flexible layout among the top 10 themes. It can lay out web content in up to 4 columns and 25 regions. Given that only higher screen resolutions can support the display of 4 columns, this theme is best viewed using a desktop or laptop. If the majority of your web audience visit your website via a desktop or laptop, you should definitely consider using this theme for its layout capability.</p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">5. Showcase Lite</h3> <img alt="Showcase Lite Theme | Themes for Drupal 8" data-entity-type="file" data-entity-uuid="f972597e-bdc6-4b2a-9662-8750ee9f14d7" src="/sites/default/files/inline-images/showcase-lite-thumb_0.png" style="box-sizing: border-box; cursor: default; border: 0px; vertical-align: middle; max-width: 100%;" class="align-center" /><p><a href="https://www.drupal.org/project/showcase_lite">Showcase Lite</a> is the free version of ShowcasePlus Premium, both created by MoreThanThemes which also owns the aforementioned NewsPlus themes. The Showcase Lite theme is designed with the creative enterprises in mind. Specifically, this theme supports the use of video galleries and sliders, critical features for a design studio business. If you are building an image-intensive website and require corporate technical support, Showcase Lite is not to be ignored.</p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">6. Ice Magic</h3> <img alt="Ice Magic Theme | Themes for Drupal 8" data-entity-type="file" data-entity-uuid="caed907f-0952-4c77-a7c4-a4f6c6390842" src="/sites/default/files/inline-images/placeit%20%2817%29_0.png" style="box-sizing: border-box; cursor: default; border: 0px; vertical-align: middle; max-width: 100%;" class="align-center" /><p><a href="https://www.drupal.org/project/icemagic">Ice Magic</a> distinguishes itself among the top 10 themes by being the most color configurable. Most free themes only offer a very limited color scheme (e.g., 3 colors) that you can apply to a fixed set of theme elements. Ice Magic, on the other hand, includes a color module which allows you to specify colors from a color spectrum. Ice Magic should be on your radar if you are meticulous about color options on your website.</p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">7. Robotic</h3> <img alt="Robotic Theme | Themes for Drupal 8" data-entity-type="file" data-entity-uuid="c1fb7762-5774-48aa-bd78-5d5a8437de79" src="/sites/default/files/inline-images/placeit%20%2816%29_0.png" style="box-sizing: border-box; cursor: default; border: 0px; vertical-align: middle; max-width: 100%;" class="align-center" /><p><a href="https://www.drupal.org/project/robotic">Robotic</a> is a highly customizable theme for even the technically challenged. You can customize the carousel, social media icons, and the interface colors. If you require the ability to fine-tune the look-and-feel of your website all without coding, you should look into Robotic.</p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">8. Magazine Lite</h3> <img alt="Magazine Lite | Themes for Drupal 8" data-entity-type="file" data-entity-uuid="5e8aec8e-af3a-4010-9381-10c1fb2ac66f" src="/sites/default/files/inline-images/magazine-lite_0.png" style="box-sizing: border-box; cursor: default; border: 0px; vertical-align: middle; max-width: 100%;" class="align-center" /><p><a href="https://www.drupal.org/project/magazine_lite">Magazine Lite</a> is the free version of the Premium Magazine+ theme distribution. It is a theme custom designed for news and magazine websites. If your goal is to build a stylish news and magazine website with a clean uncluttered look, Magazine Lite should be on your short list of themes.  </p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">9. The One</h3> <img alt="The One | Themes for Drupal 8" data-entity-type="file" data-entity-uuid="8fd9595b-8e6c-467c-bd69-db3d51ea1928" src="/sites/default/files/inline-images/placeit%20%2815%29_0.png" style="box-sizing: border-box; cursor: default; border: 0px; vertical-align: middle; max-width: 100%;" class="align-center" /><p><a href="https://www.drupal.org/project/theone">The One</a> is unique among the top 10 themes in that it supports the seamless single-page website design. Not everyone is a fan of the single-page design, but if you are, look no further than The One.</p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">10. SOLID</h3> <img alt="SOLID | Themes for Drupal 8 " data-entity-type="file" data-entity-uuid="0a835653-d424-4f67-a9bc-91e2e83026c4" src="/sites/default/files/inline-images/placeit%20%2818%29_0.png" style="box-sizing: border-box; cursor: default; border: 0px; vertical-align: middle; max-width: 100%;" class="align-center" /><p>Despite its name, the <a href="https://www.drupal.org/project/solid">SOLID</a> theme is one of the more visually appealing themes in the top 10 list. It’s simple but elegant and functional which makes it a multi-purpose theme suitable for general deployment.</p> <p dir="ltr"> </p> <p dir="ltr"> </p> <h3 dir="ltr">Summary &amp; Conclusion</h3> <p dir="ltr">Are you operating a Drupal 7 website, and planning an upgrade to 8 in the near future? Part of the upgrade will involve picking a theme that supports Drupal 8. If your requirements are well satisfied by a free theme, you should definitely consider selecting a Bootstrap-based theme from our top 10 list. Note that <a href="/products-services/product-info/varbase-enterprise-website-platform">Varbase</a>, Vardot’s custom Drupal 8 distribution, supports all themes on the top 10 list. If you have requirements that are beyond the capability of free themes or you need customization, please contact Vardot's <a href="/contact-us">professional services</a> to inquire about the Varbase distribution.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=Top%2010%20Free%20Bootstrap-based%20Themes%20for%20Drupal%208&amp;1=https%3A//www.vardot.com/en/blog/top-10-free-bootstrap-based-themes-drupal-8-0&amp;2=node/1326" token="8LY4JgmLUK8_L3uCvo3yQj-_vQADFYwEgctE-ZricDA"></drupal-render-placeholder></div> </div> Wed, 13 Dec 2017 10:14:33 +0000 Ahmed Jarrar 1326 at https://www.vardot.com 7 Drupal Modules that Every E-commerce Website Must Have https://www.vardot.com/en/blog/7-drupal-modules-every-e-commerce-website-must-have <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/dmitrii-susloparov"><img src="/sites/default/files/styles/24x24/public/people_8551_1691_1463034769.jpg?h=eea869cb&amp;itok=muxQ_wK-" width="24" height="24" alt="Thumbnail" title="people_8551_1691_1463034769.jpg" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/dmitrii-susloparov" hreflang="en">Dmitrii Susloparov</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">December 6, 2017</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2017-12/38.1.png?itok=iJ4Px_qD 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2017-12/38.1.png?itok=QlNGWqzT 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2017-12/38.1.png?itok=iJ4Px_qD" alt="7 Drupal Modules that Every E-commerce Website Must Have" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p dir="ltr"> </p> <p dir="ltr">Global e-commerce sales topped <a href="https://www.emarketer.com/Article/Ecommerce-Sales-Topped-1-Trillion-First-Time-2012/1009649">1 trillion US dollars in 2012</a> for the first time in history. <a href="https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369">Industry estimates</a> projected that sales will reach 4 trillion in 2020. As more enterprises conduct their core businesses on the Internet, Drupal has evolved from being a pure content management system to a full-fledged e-commerce site-builder. While e-commerce is not (yet) part of Drupal's core, support for it comes in the form of contributed modules.</p> <p dir="ltr"><strong>Read more:</strong> <a href="/blog/why-drupal-best-cms-your-website">9 Reasons why Drupal Is Dominating the Market</a></p> <p dir="ltr">A quick search on <a href="https://www.drupal.org/search/site/e-commerce?f%5B0%5D=im_vid_44%3A13028&amp;f%5B1%5D=im_vid_46%3A9988&amp;f%5B2%5D=im_vid_3%3A104&amp;f%5B3%5D=&amp;f%5B4%5D=sm_field_project_type%3Afull&amp;f%5B5%5D=bs_project_release_has_full%3Atrue&amp;f%5B6%5D=ss_meta_type%3Amodule&amp;solrsort=score+desc">Drupal.org</a> for stable actively developed e-commerce modules generated 330 hits. Many such modules are optional for your online storefront. For example, <a href="https://www.drupal.org/project/adsense">AdSense</a>, <a href="https://www.drupal.org/project/affiliate_store">Affiliate Store</a>, and <a href="https://www.drupal.org/project/amazon_store">Amazon Store</a> are of no interest to you unless you want to monetize your website through advertising and affiliate marketing. Some modules such as <a href="https://www.drupal.org/project/barcode">Barcode</a> are only relevant if your storefront requires that specific functionality.</p> <p dir="ltr"> </p> <p dir="ltr">In this post, we describe a set of 7 best-of-breed e-commerce Drupal modules which together implement the core functionalities of an online storefront. These modules focus on enterprise mission-critical operations that drive business results and have a direct impact on the bottom line.</p> <p> </p> <h3>7 E-Commerce Modules that Every Drupal Website Must Have</h3> <p dir="ltr">So let's not keep you in suspense for too long and list e-commerce modules that we at Vardot think are essential for every online shop built with Drupal:</p> <p> </p> <ol><li dir="ltr"> <p dir="ltr">Drupal Commerce vs Ubercart</p> </li> <li dir="ltr"> <p dir="ltr">Commerce Recommender / Ubercart Recommender</p> </li> <li dir="ltr"> <p dir="ltr">Commerce Upsell / UC Upsell</p> </li> <li dir="ltr"> <p dir="ltr">Invoice</p> </li> <li dir="ltr"> <p dir="ltr">Commerce Shipping</p> </li> <li dir="ltr"> <p dir="ltr">Mailjet / MailChimp E-Commerce</p> </li> <li dir="ltr"> <p dir="ltr">Currency</p> </li> </ol><p> </p> <p dir="ltr">Now let’s discuss each of the modules in particular and see why it is so great.</p> <p dir="ltr"> </p> <h3 dir="ltr">Drupal Commerce vs Ubercart</h3> <p dir="ltr"> </p> <h3 dir="ltr"><img alt="Drupal Commerce vs Ubercart" data-entity-type="file" data-entity-uuid="94694ac5-ac41-494e-950f-b10622b9db08" src="/sites/default/files/inline-images/1.png" /></h3> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <p dir="ltr">As I mentioned before, e-commerce is not a built-in core feature of Drupal. The easiest way to add e-commerce functionalities to your website would be installing one of 2 competing Drupal modules: <a href="https://drupalcommerce.org/">Drupal Commerce</a> vs <a href="https://www.drupal.org/project/ubercart">Ubercart</a>. The 2 modules are often described as e-commerce ecosystems or frameworks which depend on third-party modules to make them feature-complete.</p> <p> </p> <p dir="ltr">Drupal Commerce and Ubercart are both excellent e-commerce frameworks with their own active developer community. Ubercart is known for being easier to configure, and being more ready to deploy out-of-the-box. In contrast, Drupal Commerce is designed to be customizable and can scale up to support large enterprise e-commerce operations.<br />  </p> <p dir="ltr">If you operate a small business with modest e-commerce requirements and a small I.T. budget, Ubercart is a good choice. Medium to large enterprises should consider Drupal Commerce because it is flexible enough to satisfy more complex requirements and scalable enough to support future business growth. One caveat is that you need to possess technical expertise and be prepared to spend considerable time and resources to extend Drupal Commerce to do exactly what you want. You can find a more detailed comparison of Drupal Commerce with Ubercart <a href="https://www.lifewire.com/ubercart-vs-drupal-commerce-756624">in this article</a>.</p> <p dir="ltr"> </p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <h3 dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Commerce Recommender/Ubercart Recommender</h3> <p dir="ltr"> </p> <h3 dir="ltr"><img alt="Commerce Recommender / Ubercart Recommender" data-entity-type="file" data-entity-uuid="8a70eda3-4102-4bc4-9264-be0ba13fcfb1" src="/sites/default/files/inline-images/2.png" /></h3> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <p dir="ltr">To optimize revenue growth in e-commerce, enterprises need to find ways to boost revenue per order. Cross-selling and upselling are 2 key techniques to achieve revenue growth objectives. <a href="https://www.drupal.org/project/commerce_rec">Commerce Recommender</a> and <a href="https://www.drupal.org/project/uc_rec">Ubercart Recommender</a> are 2 Drupal modules you should install to enable cross-selling on the Drupal Commerce and Ubercart platforms, respectively.</p> <p> </p> <p dir="ltr">Both modules make personalized recommendations for your web users. The recommendations are based on the user’s current order and any previous purchases.</p> <p dir="ltr">If the user is a new customer, the lack of a prior purchase history limits the recommendations that the software can make. In such a scenario, the cross-selling module analyzes the purchase history of other users who previously bought the same product in the current order, and recommends products which these users also ordered in the past.</p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <h3 dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Commerce Upsell/UC Upsell</h3> <p dir="ltr"> </p> <h3 dir="ltr"><img alt="Best Drupal E-commerce modules: Commerce Upsell / UC Upsell" data-entity-type="file" data-entity-uuid="265c3ade-1307-47c0-8005-c7bfb8f85f8e" src="/sites/default/files/inline-images/3_1.png" /></h3> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <p dir="ltr">Upselling is different from cross-selling in that the former entices the customer to upgrade to a more expensive product with a better profit margin, while the latter is about buying additional products such as an accessory. For upselling, <a href="https://www.drupal.org/project/commerce_upsell">Commerce Upsell</a> and <a href="https://www.drupal.org/project/uc_upsell">UC Upsell</a> are the respective modules to install on the Drupal Commerce and Ubercart platforms.</p> <p> </p> <p dir="ltr">The 2 modules allow site builders to define related products for upselling purposes. During a customer checkout, the software recommends product upgrades based on what products are in the shopping cart.</p> <p dir="ltr"> </p> <h3 dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Invoice</h3> <p dir="ltr"> </p> <p dir="ltr"><img alt="Best Drupal E-commerce modules: Invoice" data-entity-type="file" data-entity-uuid="94469e04-8674-4d19-a11d-745b0e11d007" src="/sites/default/files/inline-images/4_1.png" /></p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <p dir="ltr"><a href="https://www.drupal.org/project/invoice">Invoice</a> is a Drupal module which generates sales invoices for your online business. You can customize the format as well as the content of your invoices using template files. After instantiating your sales invoices, you can view them online as well as output them in PDF or HTML format.</p> <p dir="ltr"> </p> <h3 dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Commerce Shipping</h3> <p dir="ltr"> </p> <h3 dir="ltr"><img alt="Best Drupal E-commerce modules: Commerce Shipping" data-entity-type="file" data-entity-uuid="65ea76bb-74c8-4e2d-9684-c8c0fd2810ce" src="/sites/default/files/inline-images/5_1.png" /></h3> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <p dir="ltr">Your online customers can place their orders from any country in the world. Before they purchase your products, they want to know the shipping options and their associated cost. <a href="https://www.drupal.org/project/commerce_shipping">Commerce Shipping</a> is a shipping rate calculator. It is designed as a shipping calculation platform which depends on third-party carrier-specific modules to provide the actual shipping rates. For instance, it supports UPS, FedEx, and USPS through the modules Commerce UPS, Commerce FedEx, and Commerce USPS, respectively. Using rules, site administrators can configure which shipping services are available on a web store and how they are charged, including flat shipping rates.</p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <h3 dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Mailjet/MailChimp E-Commerce</h3> <p dir="ltr"> </p> <h3 dir="ltr"><img alt="Best Drupal E-commerce modules: MailChimp E-commerce, Mailjet" data-entity-type="file" data-entity-uuid="5fcf9fb9-ab38-4467-8990-614ad672dfee" src="/sites/default/files/inline-images/6_1.png" /></h3> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <p dir="ltr">Despite the phenomenal growth in social media, <a href="https://inboundrocket.co/blog/6-reasons-why-email-marketing-is-important-for-internet-marketing/">email marketing remains an integral part of any online marketing plan</a>. Marketing and sales campaigns are regularly conducted by sending email to people on subscription lists. The <a href="https://www.drupal.org/project/mailjet">Mailjet</a> module supports email marketing on Drupal Commerce. Alternatively, <a href="https://www.drupal.org/project/mailchimp_ecommerce">MailChimp E-Commerce</a> supports both Drupal Commerce and Ubercart. One e-commerce best practice is to offload email sending to third-party cloud-based email service providers.</p> <p dir="ltr">Mailjet and MailChimp E-Commerce integrate with the Mailjet and MailChimp email service providers, respectively. To use either module, you need to first sign up with the respective company.</p> <p dir="ltr">The services are free if email volume is kept below a certain threshold. Both modules enable site administrators to create email campaigns, personalize the marketing message, and track campaign effectiveness.</p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"><strong>Read more:</strong> <a href="/blog/how-choose-right-open-source-cms-your-website-infographic" hreflang="en">How to Choose the Right Open Source CMS for Your Website (Infographic)</a></p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <h3 dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Currency</h3> <p dir="ltr"> </p> <p dir="ltr"><img alt="Best Drupal E-commerce modules: Currency" data-entity-type="file" data-entity-uuid="c036551a-5c7d-4325-92d6-b1f865828048" src="/sites/default/files/inline-images/7_0.png" /></p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <p dir="ltr">E-commerce reels in online customers from the farthest countries of the earth, together with their different local currencies. The online store must be able to convert product prices from the enterprise’s own preferred currency to the local currency of each customer. In addition, the newly converted local amount must be presented in a format that conforms to the customer’s regional convention.</p> <p dir="ltr"><a href="https://www.drupal.org/project/currency">Currency</a> is a Drupal module that specializes in converting world currencies based on stored exchange rates. In addition, this module can automatically customize the display format of price information based on the locale of each online shopper.</p> <p dir="ltr"> </p> <p dir="ltr" style="margin-top:0pt; margin-bottom:0pt"> </p> <h3 dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Summary &amp; Conclusion</h3> <p dir="ltr"> </p> <p dir="ltr">E-commerce is the key to unlocking revenue generation potential of an enterprise Drupal website. Drupal provides excellent e-commerce modules under two main technology ecosystems, Drupal Commerce and Ubercart.</p> <p dir="ltr">While integrating the right modules is critical to providing the necessary e-commerce functionalities, site builders also need to pay attention to other important factors such as <a href="/blog/seo-checklist-launching-your-drupal-website">SEO</a> and <a href="/blog/how-avoid-security-flaws-similar-panama-papers">site security</a>. SEO will bring more visitors and potential customers to a website, and site security will protect them against hackers when they transact business online. For more information about essential Drupal modules, please refer to our earlier blog posts: <a href="/blog/5-security-modules-every-drupal-website-must-have">5 Security Modules for Every Drupal Website</a> and <a href="/blog/10-seo-modules-every-drupal-website-must-have">10 SEO Modules That Every Drupal Website Must Have</a>.</p> <p> </p> <p dir="ltr">The building of an e-commerce website, that is SEO-friendly and secure, requires expertise that may be beyond the capability of many enterprises. If you require professional Drupal assistance, please <a href="/contact-us">contact Vardot</a>.</p> <p> </p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=7%20Drupal%20Modules%20that%20Every%20E-commerce%20Website%20Must%20Have&amp;1=https%3A//www.vardot.com/en/blog/7-drupal-modules-every-e-commerce-website-must-have&amp;2=node/1301" token="ZkUB1joVcxJ8VZWJpwPkXJV8e6wtfddg3zRb2mrwfDo"></drupal-render-placeholder></div> </div> Wed, 06 Dec 2017 14:03:26 +0000 Dmitrii Susloparov 1301 at https://www.vardot.com What is a Drupal Distribution, and Why Do You Need It? https://www.vardot.com/en/blog/what-drupal-distribution-and-why-do-you-need-it <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/mohammed-j-razem"><img src="/sites/default/files/styles/24x24/public/people_8226_21_1460385823.jpg?h=0f7f0e7d&amp;itok=TdnbyzMr" width="24" height="24" alt="Thumbnail" title="people_8226_21_1460385823.jpg" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/mohammed-j-razem" hreflang="en">Mohammed J. Razem</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">November 6, 2017</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2017-11/35_1.png?itok=-T2__ZDm 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2017-11/35_1.png?itok=v0skHgVX 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2017-11/35_1.png?itok=-T2__ZDm" alt="What is a Drupal Distribution, and Why Do You Need It" title="What is a Drupal Distribution, and Why Do You Need It" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Drupal continues to grow in popularity every day. Many users opt to adopt a Drupal distribution: a full copy of Drupal along with additional software. In general, you will see two types of Drupal distributions. Complete solutions, otherwise known as full-featured distributions, and quick-start tools.</p> <div class="bs-callout bs-callout-info">A Drupal distribution is collection of Drupal and other software components built, assembled and configured so that it can be used essentially "as is" for its intended purpose.</div> <p> </p> <p><meta charset="utf-8" /></p> <p><meta charset="utf-8" /></p> <h3 dir="ltr"><strong>Software Distribution</strong><meta charset="utf-8" /></h3> <p dir="ltr">Software distribution gets software from the manufacturer to the end user. It is extremely familiar to those who utilize open-source software because a software distribution is as close as most of us can get to free, "finished" software. Software distributions often refer to software made up of open-source components, ready or nearly ready for use.</p> <p dir="ltr">Let’s talk about some of the most famous examples of Drupal distributions, beginning with Commerce Kickstart. It is an "out-of-the-box" iteration of Drupal Commerce that is a way to skip weeks of configuration, as are the rest of our distribution examples. It's packed with features and supported by an active developer community.</p> <p dir="ltr">Working solutions can be built on Drupal using the Lightning Drupal distribution. Editorial teams love its functionality and ease of use. Higher education is elevated with OpenEDU, a sub-profile of Lightning. It is a popular composer-based project. There is also Thunder, which makes it possible for publishers to connect and put great work out into the world.</p> <p dir="ltr"><a href="/blog/essential-things-know-about-varbase">Varbase </a>is another Drupal distribution example you need to know about. Adaptive functionalities and essential modules are packed into this distribution powerhouse. Development can be sped up by leaps and bounds, and hours that could be spent on customization can be spent in the trenches, utilizing the program. Take advantage of Drupal core modules. Use pre-installed and preconfigured tools. Leaders in industries across the globe take advantage of Varbase to create work backed by Vardot, an award-winning enterprise web solution provider.</p> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr"><strong>Read more:</strong> <a href="/blog/essential-things-know-about-varbase">Essential Things To Know About Varbase</a></p> <img alt="What is a Drupal Distribution, and Why Do You Need It" data-entity-type="file" data-entity-uuid="9bea2b50-1954-4e51-ae9f-67250a37b98c" src="/sites/default/files/inline-images/Drupal-8-Distribution.png" class="align-center" /><p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr"><strong>Starting with a Drupal Distribution</strong></h3> <p dir="ltr"><meta charset="utf-8" /></p> <p dir="ltr">You may still be wondering why a distribution is a way to go. The biggest advantage is the amount of time you save, and we all know time = money.</p> <p dir="ltr">Normally, you would need to download and configure Drupal core, and then select your modules. There are tens of thousands of them, so as you can imagine, this can take weeks to get right and explore properly.  </p> <p dir="ltr">Or, you can jump straight ahead to a preconfigured site. Each option is already packed with the essentials, contained in a single download. In addition to the famous examples, we listed above, Vardot also contributed its own modules to Varbase SEO and Varbase Media.</p> <p dir="ltr">Launch time goes from days or weeks to hours with the help of a Drupal distribution. Enterprise leaders love the time-to-value ratio and the customization options for industries including higher education, media, publishing, commerce and more.</p> <p dir="ltr"><strong>Read more:</strong> <a href="https://go.vardot.com/website-audit?utm_source=Blog&amp;utm_medium=Blog%20post&amp;utm_campaign=Free%20Website%20Audit%20CTA" hreflang="en">Need Better Website Performance? It Starts with a Drupal Site Audit</a></p> <p dir="ltr"> </p> <p dir="ltr"><meta charset="utf-8" /></p> <h3 dir="ltr">Starting a Drupal Project on a Distribution vs. Without</h3> <img alt="What is a Drupal Distribution, and Why Do You Need It" data-entity-type="file" data-entity-uuid="76b7ca60-2b15-4f9f-b8fa-9062ff5c0c84" src="/sites/default/files/inline-images/16.%20UNRWA%2016%20%282%29.png" class="align-center" /><p>Let’s look at the differences in time-to-market when you are using a Drupal distribution versus building your website from scratch. Perhaps you are new at this, or you are eager to go live and establish an online presence. Drupal is a powerful content management system (CMS), and you will need to educate yourself on it to use it to its full potential. Once Drupal is downloaded, you have access to core modules. Anything beyond that will require an additional download.</p> <p><meta charset="utf-8" /></p> <p dir="ltr">Then there is the Drupal distribution, which will include both core and peripheral modules in a single download. Social collaboration applications come with all the social modules needed. University and college teams can locate and download higher education distributions that create turnkey educational resource websites. The list goes on and on. Where there is a need, a Drupal distribution exists to fill it.</p> <p dir="ltr">In other words, utilizing a <a href="https://www.drupal.org/docs/7/distributions/introduction-to-distributions">Drupal distribution</a> consists of three steps:</p> <ol dir="ltr"><li><strong>Selecting the correct Drupal distribution.</strong></li> <li><strong>Installing the distribution.</strong></li> <li><strong>Configuring and enabling it.</strong></li> </ol><p dir="ltr">The advantages of working with a Drupal distribution continue well past initial installation. Maintenance is also a breeze. When you create a website born out of a distribution, all modules and features are integrated and tested together. When updates are required, it is a single update, as opposed to hundreds.  </p> <p dir="ltr">Here at <a href="http://www.vardot.com">Vardot</a>, we specialize in open source solutions. Along with comprehensive Drupal consulting and training services, we can assist with launching your Drupal Project. Get started by clicking below.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=What%20is%20a%20Drupal%20Distribution%2C%20and%20Why%20Do%20You%20Need%20It%3F&amp;1=https%3A//www.vardot.com/en/blog/what-drupal-distribution-and-why-do-you-need-it&amp;2=node/1286" token="-qMSG5ICBnyx7hRboJZtD3OrEdjuggPXxToA8GwX-XA"></drupal-render-placeholder></div> </div> Mon, 06 Nov 2017 09:14:51 +0000 Mohammed J. Razem 1286 at https://www.vardot.com SEO Checklist Before Launching Your Drupal Website https://www.vardot.com/en/blog/seo-checklist-launching-your-drupal-website <div class="node node--type-blog-entry node--view-mode-rss ds-1col clearfix"> <div class="author-info"> <div class="field field--name-user field--type-ds field--label-hidden field--item"><div class="user user--type-user user--view-mode-compact ds-1col clearfix"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"> <a href="/en/about-us/team/dmitrii-susloparov"><img src="/sites/default/files/styles/24x24/public/people_8551_1691_1463034769.jpg?h=eea869cb&amp;itok=muxQ_wK-" width="24" height="24" alt="Thumbnail" title="people_8551_1691_1463034769.jpg" typeof="foaf:Image" class="img-responsive" /> </a> </div> <div class="field field--name-field-full-name field--type-string field--label-hidden field--item"><a href="/en/about-us/team/dmitrii-susloparov" hreflang="en">Dmitrii Susloparov</a></div> </div> </div> <div class="field field--name-node-post-date field--type-ds field--label-hidden field--item">October 12, 2017</div> </div> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field--item"><div class="media media-image view-mode-cropped-2-xlarge-9-cols-"> <div class="field field--name-field-image field--type-image field--label-hidden field--item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/d8/public/2017-10/07.png?itok=xBRCunnk 1x" media="all and (max-width: 767px)" type="image/png"/> <source srcset="/sites/default/files/styles/d9/public/2017-10/07.png?itok=fFtSuZri 1x" media="all and (min-width: 768px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/d8/public/2017-10/07.png?itok=xBRCunnk" alt="SEO Checklist Before Launching Your Drupal Website" title="SEO Checklist Before Launching Your Drupal Website" typeof="foaf:Image" class="img-responsive" /> </picture> </div> </div> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p dir="ltr">Search Engine Optimization (SEO) might not be the first thing you think of when designing a new website, but building an optimized framework from the start will help you drive traffic to your site and keep it there.</p> <p dir="ltr">With our Drupal SEO-checklist in hand, you can build an excellent website that draws customers from launch day. Briefly speaking, here is a bullet list of what to check before the launch day. Below we’ll speak at each point in more detail.</p> <ul><li dir="ltr"> <p dir="ltr">Check that all web pages have unique titles using the Page Title module</p> </li> <li dir="ltr"> <p dir="ltr">Check if XML Sitemap and Google News Sitemap are configured properly</p> </li> <li dir="ltr"> <p dir="ltr">Check if Redirect module is enabled and configured</p> </li> <li dir="ltr"> <p dir="ltr">Check if Global Redirect module is enabled and configured</p> </li> <li dir="ltr"> <p dir="ltr">Check that .htaccess redirect to site with/without www</p> </li> <li dir="ltr"> <p dir="ltr">Check that the homepage title includes a slogan, and is descriptive for the function of the site</p> </li> <li dir="ltr"> <p dir="ltr">Check if Meta Tags is filled with descriptive information</p> </li> <li dir="ltr"> <p dir="ltr">Check that OG tags are filled correctly and with descriptive information.</p> </li> <li dir="ltr"> <p dir="ltr">Check if site's information appears well when shared on Facebook</p> </li> <li dir="ltr"> <p dir="ltr">Check if Path aliases patterns are meaningful</p> </li> <li dir="ltr"> <p dir="ltr">Check if Google Analytics is enabled and configured</p> </li> <li dir="ltr"> <p dir="ltr">Check if Page Title module is enabled and configured</p> </li> <li dir="ltr"> <p dir="ltr">Check if Google News Sitemap is enabled and configured</p> </li> <li dir="ltr"> <p dir="ltr">Check if Site verification is enabled and configured</p> </li> <li dir="ltr"> <p dir="ltr">Check if Search 404 module is enabled and configured</p> </li> </ul><p> </p> <h3 dir="ltr">Drupal SEO: 13 Things that Will Improve Your Site's Ranking</h3> <p dir="ltr"> </p> <h4 dir="ltr">1. Check that all web pages have unique titles</h4> <p dir="ltr"> All of your pages should be easily identifiable to the end user. Not only should they have unique titles, they should have meaningful titles.</p> <p dir="ltr">Having multiple pages with the same titles (like “Get in touch”, “Contact us” and “Make a booking”) will simply confuse your end users and search engine crawlers.</p> <p dir="ltr">Not only do good page titles help customers who are already on your site, but they help with social sharing, and picking your site out of search engine results.</p> <p dir="ltr">Titles are the first element that any user will see, whether they come directly to your site, find it in a search engine, or see it shared on social media.</p> <p dir="ltr"><a href="https://searchenginewatch.com/2016/05/16/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples/">Writing good titles</a> is extremely important, and having keywords in your title that match a user's search greatly improves the chances of them clicking on your page.</p> <p dir="ltr">Ensuring all your pages have a unique name will help users navigate, boost your SEO ratings, and increase the chances that someone will type the right keywords into a search engine to bring them to your site.</p> <p dir="ltr">You can set up unique page titles much easier if you install the <a href="https://www.google.com.au/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwi8wNCAucfVAhXLVbwKHamuCk8QFggoMAA&amp;url=https%3A%2F%2Fwww.drupal.org%2Fproject%2Fpage_title&amp;usg=AFQjCNFuCmvk0LItlYVcDHKcsntbqSsQpQ">Drupal Page Title module.</a></p> <p dir="ltr"> </p> <p dir="ltr"><strong>Read more:</strong> <a href="/blog/10-seo-modules-every-drupal-website-must-have">10 Drupal Modules that Will Boost Your Website’s SEO</a></p> <p dir="ltr"> </p> <h4 dir="ltr">2. Check if XML Sitemap and Google News Sitemap are configured properly</h4> <p dir="ltr">The <a href="https://www.drupal.org/project/xmlsitemap">XML Sitemap module</a> creates a robot-friendly map of your site that Google and other search engines can crawl to categorize your website.</p> <p dir="ltr">There are a few settings you can alter your site at admin/config/search/XML sitemap and you can view the sitemap from <a href="http://yoursite.com/sitemap.xml">http://yoursite.com/sitemap.xml</a>.</p> <p dir="ltr">You should configure XML Sitemap early in your site build for the best effect, but you can also alter the settings later on if needed.</p> <p dir="ltr"><a href="https://www.drupal.org/project/googlenews">Google News Sitemap</a> offers a similar but different service that creates a Google-specific map - as suggested in the name. These two modules work nicely side by side to make your site easy for search engines to crawl and index.</p> <p dir="ltr">Please note that if your site contains AMPs, there is <a href="https://www.seroundtable.com/google-amp-pages-sitemaps-22848.html">no need to create sitemaps for them</a>. The rel=amphtml link is enough for Google to pick up on the accelerated mobile page version, which means you can easily <a href="https://builtvisible.com/examining-traffic-amp-carousel/">gain traffic from Top Storie's carousels</a> and mobile search. Creating AMP on your Drupal site became easy with our <a href="/blog/amp-your-drupal-site-using-googles-accelerated-mobile-pages">step-by-step guide</a>.</p> <p dir="ltr"> </p> <img alt="SEO Checklist" data-entity-type="file" data-entity-uuid="22225673-6890-4ebd-8e5d-d669524aa8f9" height="715" src="/sites/default/files/resize/inline-images/11-652x715.png" width="652" class="align-center" /><p> </p> <img alt="SEO Checklist" data-entity-type="file" data-entity-uuid="2bebb3b6-c5d8-4fb4-a979-534852d02693" src="/sites/default/files/inline-images/pasted%20image%200.png" class="align-center" /><p dir="ltr"> </p> <p dir="ltr"> </p> <h4 dir="ltr">3. Check if Redirect module is enabled and configured</h4> <p dir="ltr"><a href="https://www.drupal.org/project/redirect">Redirect</a> is a handy module for making sure users always make it to your site. It uses case-insensitive matching to help catch broken links with redirects and tracks how often users are hitting those redirects.</p> <p dir="ltr">You can use redirects to capture any broken links, set up promotional links, or simply capture typos users are entering when trying to access your site.</p> <p dir="ltr"> </p> <img alt="SEO Checklist" data-entity-type="file" data-entity-uuid="47bcc1ee-4867-4742-a1ce-b7efb547020b" src="/sites/default/files/inline-images/url.png" class="align-center" /><p dir="ltr"> </p> <h4 dir="ltr">4. Check if Global Redirect module is enabled and configured</h4> <p dir="ltr">If you’re using Drupal 8 you can skip this one because the functionality has been rolled into the redirect module. Otherwise, install <a href="https://www.drupal.org/project/globalredirect">Global Redirect</a> to work in tandem with Redirect to catch any broken links.</p> <p dir="ltr">Global Redirect will test all links with and without a trailing slash, ensure links are case-insensitive and if a link is truly broken it will return a user to your home page, rather than an ugly 404 page that decreases the position of your site in SERPs.</p> <p dir="ltr"> </p> <img alt="SEO Checklist" data-entity-type="file" data-entity-uuid="d62c667b-22a3-4721-b8c8-dac8899afce1" src="/sites/default/files/inline-images/gr.png" class="align-center" /><h4 dir="ltr"> </h4> <h4 dir="ltr">5. Check that .htaccess redirects to site with/without www</h4> <p dir="ltr">Some users attempting to visit your site will navigate to <a href="http://www.yoursite.com">www.yoursite.com</a>, while others will simply type yoursite.com. By setting up your site to handle either request you can be sure you won’t miss any visitors.</p> <p dir="ltr"> </p> <h4 dir="ltr">6. Check that the homepage title includes a headline, logo and primary image and is descriptive for the function of the site</h4> <p dir="ltr">The headline, as well as the slogan, represent who you are as a business. Make your first impression a good one as this will also be visible on search engines.</p> <p dir="ltr">This is a good opportunity to stack your website with SEO friendly keywords, but don’t go overboard and sacrifice your image for it - keyword stuffing may not only decrease the trust index of your site but also its conversion rates.</p> <p dir="ltr"> </p> <img alt="SEO Checklist" data-entity-type="file" data-entity-uuid="fecc3b48-97dc-481f-8dab-4d5b9524a3ee" src="/sites/default/files/inline-images/vr.png" class="align-center" /><h4 dir="ltr"> </h4> <h4 dir="ltr">7. Ensure Meta tags are filled with descriptive information</h4> <p dir="ltr">Writing SEO-optimized metatags is highly important because they remain one of the top on-page ranking factors. Make sure to install the <a href="https://www.drupal.org/project/metatag">Metatag module</a> on your site to have an easy, user-friendly interface for updating metadata.</p> <p dir="ltr">With the module installed you can easily populate metadata with keywords, page descriptions, and more.</p> <p dir="ltr">The Meta tag module will also give you extra control over how your site appears when shared on Twitter or Facebook.</p> <p dir="ltr"> </p> <p dir="ltr"><strong>Read more: </strong><a href="/blog/drupal-seo-optimizing-your-site-search-engines">SEO tips for your Drupal site</a></p> <p dir="ltr"> </p> <h4 dir="ltr">8. Check that OG tags are filled correctly and with descriptive information.</h4> <p dir="ltr">OG tags are meta tags specifically designed to ensure your site communicates nicely with Facebook. By setting these tags correctly you will be able to control exactly how your site appears on Facebook, including what images and what taglines are used.</p> <p dir="ltr"> </p> <h4 dir="ltr">9. Check if site's information appears well when shared on Facebook and Twitter</h4> <p dir="ltr">After configuring the metatag module and OG tags, pop over to Facebook and make sure that your site shares the way you would like it too. It’s important to test this out now before users start sharing your site around.</p> <p dir="ltr">Similarly, try tweeting a couple of your pages to see how well your Twitter Cards come through. If you don’t want to show your site to your audience until you are sure it is set up properly, you can check Twitter Cards using the <a href="https://cards-dev.twitter.com/validator">Card Validator</a>.</p> <p dir="ltr">For more information on configuring Twitter cards, check out <a href="https://dev.twitter.com/cards/overview">the Twitter user guides</a>.</p> <p> </p> <h4 dir="ltr">10. Check if Path aliases patterns are meaningful</h4> <p dir="ltr">By default, Drupal will set your URLs to node/123 - while this works great for the database backend, it doesn’t work well for your end users, or for search engines.</p> <p dir="ltr">You can use the <a href="https://www.drupal.org/project/pathauto">Pathauto module</a> to create rules and patterns for your URLs that will significantly cut down on your maintenance times and simplify your site navigation.</p> <p dir="ltr"> </p> <img alt="SEO Checklist" data-entity-type="file" data-entity-uuid="0695adfb-7c87-4598-bddb-f25de155379b" src="/sites/default/files/inline-images/9.png" class="align-center" /><h4 dir="ltr"> </h4> <h4 dir="ltr">11. Check if Google Analytics is enabled and configured</h4> <p dir="ltr">While having Google Analytics configured won’t improve your SEO, it will give you all the data you need to understand where your users are coming from and how they behave once they hit your site.</p> <p dir="ltr">Installing the <a href="https://www.drupal.org/project/google_analytics">Google Analytics module</a> makes setting up and configuring Google Analytics a breeze.</p> <p dir="ltr"> </p> <h4 dir="ltr">12. Check if Site verification is enabled and configured</h4> <p dir="ltr">The <a href="https://www.drupal.org/project/site_verify">Site verification module</a> makes it easy to check the boxes that tell search engines that your site is truly yours.</p> <p dir="ltr">Having your site verified will improve how search engines crawl your site, and for Google will allow you to access private search data. With site verification, you will receive better data and better search engine rankings for just a few minutes work.</p> <p> </p> <h4 dir="ltr">13. Check if Search 404 module is enabled and configured</h4> <p dir="ltr">The <a href="https://www.drupal.org/project/search404">Search 404 module</a> is a saving grace for reducing your bounce rate, your SEO and improving your customer experience. Instead of your users finding an ‘Error: Page not Found” in place of the content they were hoping for, they will be offered a search of your site based on the URL string.</p> <p dir="ltr">For example, if “<a href="http://www.yoursite.com/great-seo-tips">www.yoursite.com/great-seo-tips</a>” doesn’t exist, use this module will automatically search your site for ‘Great SEO tips” and show the users the results.</p> <p dir="ltr"> </p> <h3 dir="ltr">Bottom line</h3> <p dir="ltr">While SEO may seem like a tricky subject to wrap your head around, the basics are easy with the right modules and the right guidance. Drupal is a great content management system for building search engine optimized websites.</p> <p dir="ltr">With our SEO checklist you can get off on the right foot, and here at Vardot we love educating our customers to build top quality websites. If you’re looking for even more ways to improve your sites SEO, have a look at <a href="/blog/tags/seo">SEO articles on our blog</a> or <a href="/contact-us">get in touch with us</a>.</p> </div> <div class="field field--name-field-comments field--type-disqus-comment field--label-hidden field--item"><drupal-render-placeholder callback="Drupal\disqus\Element\Disqus::displayDisqusComments" arguments="0=SEO%20Checklist%20Before%20Launching%20Your%20Drupal%20Website&amp;1=https%3A//www.vardot.com/en/blog/seo-checklist-launching-your-drupal-website&amp;2=node/1276" token="Q8no8QPiiNTSu4hMVZu_rgSG0_DL-xe-_kDTm0zJBt4"></drupal-render-placeholder></div> </div> Thu, 12 Oct 2017 14:11:42 +0000 Dmitrii Susloparov 1276 at https://www.vardot.com